What is "client servicing" really about?

Learn all about it from the newbies and the experts in this great new column from Mint. Here is an excerpt:

Being the juniormost member in a team of five, [Rajvi] Bhow finds herself handling the bulk of operational jobs. She is often on the phone, making sure promotional material is printed just so and delivered on time. Other times, she could be rushing to the local markets—to a Matunga flower seller’s, say, to make sure he has the DoCoMo colour scheme right in the floral arrangements for a launch party. Once a week, she must ferry creatives (layouts or copy created by the agency) to the weekly meeting with her clients at Tata DoCoMo’s office in Chinchpokli or Navi Mumbai, then come back to her office to hand them back to the agency’s creative team for changes.

With so many interactions where she is the “face” of the company, Bhow has to adhere to a dress code that is conservative: trousers and full-sleeved shirts or Indian formals. However, she adds, “Fridays are jeans and T-shirt days, but only if there are no meetings on those days."

She finds it exhilarating to be in the frontline. “My best moment in advertising was seeing the actual campaign come to life—seeing that first hoarding, the full front-page advert in a newspaper. It was incredible to see something you’ve worked on for so long now being seen by millions of people.”

• For another take on client servicing, this time by travel write Indu Balachandran, who also runs workshops in advertising and creative writing, go here.