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Showing posts with label India Today. Show all posts
Showing posts with label India Today. Show all posts

Thursday, January 15, 2015

An idea whose time has come? India Today's new opinion website tells you how long it will take you to read an article

Time-starved readers (and who isn't time-starved these days?) will rejoice. Each article on the recently launched Daily O, the India Today group's "open to opinion" website, comes with a label: "2-minute read", "4-minute read", and so on. Presumably, this nifty little time-saver will help you decide which piece you want to read, which item you should skip.

Good idea? Bad idea? In any case, an idea whose time, I think, has come.


PS: There are even "zero-minute" reads. Check them out here.