The iPad turned inside out

How do you write about a techie whose business it is to do a "teardown" on the latest gadgets?

How do you make this interesting for non-techies? Learn from this article by Gabriel Madway of Reuters:

An excerpt:

The iPad had no screws. But working with a tool called a spudger, it took Soules only 10 minutes to separate the iPad’s handsome, 9.7-inch facing from its silver-backed casing.

He surveyed the iPad’s design, a maze of parts that would be utterly inscrutable to most people.

“That’s very, very nice,” he said almost reverentially.

Teardown firms are hired by an array of clients, their data used for competitive intelligence, in patent disputes or to keep current on industry benchmarks.

By 9.30am, Soules had turned the iPad inside out and was sharing its secrets with the world.

• Photo courtesy: Reuters