Commits alumna's awe-inspiring concept lends a touch of class to Tanishq campaign

From coming up with the concept to executing it with pin-point precision, which included finding the right couple, arranging for the amazing undercover videography, and then putting it all together, Commits alumna ROHITA R. MADAPPA (Class of 2011) has pulled off a jaw-dropping Web-only campaign for Tanishq. Watch the video here:

Rohita is a digital marketing expert who works with Bangalore-based Interactive Avenues for whom Tanishq is a major client.

I watched the video yesterday and I was blown! Spectacular is the only word for it. Take a bow, Rohita!

• Back in October 2012, in an e-mail which was published on The Commits Chronicle blog, Rohita had written about...

My first big campaign — Mia on Wheels by Tanishq — is live, and you won't believe this.

We have been planning this for two months at Interactive Avenues. "Mia on Wheels" involves a Volvo bus that takes women to work but that's not all: The bus has a spa, the women can try on jewellery, get themselves styled, and take part in a professional photo-shoot. This is also being promoted on the radio.

"MIA ON WHEELS": ROHITA RAMBABU IS FOURTH FROM LEFT.

The reason I am writing to you is because it's like a mini-Commits here. I am working on the digital promotion and campaign. Niveditha Rai (Class of 2010) is working on the radio promotion. The "gift experiences" are provided by Neha Ma'am [guest faculty at Commits] through Yellow Cycle, where three Commits juniors are interning, and Santhosh Sir is the official photographer.

I am so proud to have been at Commits. Whatever I am today is because of Commits. Just this week I have got two appreciations from clients and it's all thanks to what I've learned at Commits. 

• ON SOCIAL SAMOSA, A REVIEW OF THE TANISHQ CAMPAIGN. CHECK IT OUT HERE.