Can LinkedIn fire up your career?

Fortune magazine believes it can, so it has made LinkedIn the cover story in its April 12 issue. Here's an excerpt:

Facebook is for fun. Tweets have a short shelf life. If you're serious about managing your career, the only social site that really matters is LinkedIn. In today's job market an invitation to "join my professional network" has become more obligatory — and more useful — than swapping business cards and churning out résumés.

Read the article in full here.

• Photo: LinkedIn CEO Jeff Weiner (courtesy Fortune)

The Indian connection: LinkedIn country manager Hari V Krishnan says in an interview with Mint that the networking website for professionals has five million registered users in India.

Read the whole interview here, especially Krishnan's answer to the question, "Why would someone get on the network?"

(April 23, 2011) Last week, BusinessWorld's columnist Mala Bhargava devoted her column to LinkedIn. Read it here: "The Social Professional".