A new kind of brand manager

STEVE STOUTE

Steve Stoute, according to Time, has changed the way companies look at branding.

"Brands don't often speak to young people in a way that is representative of them," says Stoute. "What I do is contemporize a brand." But, he says, "I don't take the brand away from what it stands for. I don't change who they are in order to appeal to the next generation."

Read the full article by Stacy Perman: "Where Shop Meets Hip-Hop".

• Photo courtesy: Time