If newspapers die, what would happen to allied media fields? What would happen to, say, PR and advertising?

THE NOTE I SENT OUT TO MY STUDENTS JUST NOW:

Hindustan Times is shutting down its Kolkata edition as well as its editions in Ranchi, Bhopal, and Indore. Details here.

One of the reasons could be a decline in circulation followed by a decrease in ad revenue.

Young people (including media students, some of whom get as much as Rs.5,000 a month as pocket money) refuse to pay as little as four or five rupees to buy a newspaper. Could this be the reason for a decline in circulation?

I urge you to consider what would happen if newspapers and magazines all over the country were to suffer the fate of HT's Kolkata, Ranchi, Bhopal, and Indore editions.

If newspapers die, what would happen to allied media fields? What would happen to, say, PR and advertising?

What would happen to journalism?

Do use your imagination to consider what would happen to your career in the future.

And please think about buying at least one newspaper every day. And persuade your friends to do so too.

Best wishes,

RP

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UPDATE (January 17, 2017)

Death of a newspaper: Read this piece on The Hoot, which describes how HT's Bhopal edition was "slowly stifled before it was shut down earlier this week" — A requiem for the Hindustan Times, Bhopal.

UPDATE (January 19, 2017)

There is already blood on the floor of one of the last bastions of print media in the world. Major national dailies are shutting editions, laying off staff, slashing costs, and freezing expansions and investments. Smaller papers have been doing this for the last five years. Worse is to come if taxes are raised under the GST regime, if the damaging two-month impact of demonetisation persists in this quarter and the next, and if the government does not at least part-discontinue the wage board.

That is an excerpt from a hard-hitting edit in The Times of India today. Read the column in its entirety here: Indian newspaper industry: Red ink splashed across the bottom line — Hard-hit by factors beyond its control, print media needs reasonable tax and labour policies.

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UPDATE (January 30, 2017)

WHY THE GUARDIAN WANTS YOU TO MAKE A CONTRIBUTION:

A few inspirational quotes about journalism from a hugely inspiring book

“A journalist is a grumbler, a censurer, a giver of advice, a regent of sovereigns, a tutor of nations. Four hostile newspapers are more to be feared than a thousand bayonets.”
— Napoleon Bonaparte

“Were it left to me to decide whether we should have a government without newspapers or newspapers without a government, I should not hesitate a moment to prefer the latter.”
— Thomas Jefferson, one of America's founding fathers

“Journalism will kill you, but it will keep you alive while you’re at it.”
— Horace Greeley, newspaper editor

“If you don’t have a sensation of apprehension when you set out to find a story and a swagger when you sit down to write it, you are in the wrong business.”
— A.M. Rosenthal, journalist

It is a newspaper’s duty to print the news and raise hell.”
— Wilbur F. Storey, newspaper owner

“I think perfect objectivity is an unrealistic goal; fairness, however, is not.
— Michael Pollan, journalist, author, and professor

“Bad news goes about in clogs, good news in stockinged feet.”
— Welsh proverb

“Journalism never admits that nothing much is happening.”
— Mason Cooley, professor

“The proper question isn’t what a journalist thinks is relevant but what his or her audience thinks is relevant.”
— Michael Kinsley, journalist and author

“Great questions make great reporting.”
— Diane Sawyer, journalist

“I really believe good journalism is good business.”
— Christiane Amanpour, journalist

• Who are Mike Wallace and Beth Knobel, the authors of Heat & Light? And what qualifications do they have to offer advice to the next generation of journalists? Everything will be clear after you read this touching obituary on Huffington Post: "My Colleague, Mike Wallace". Afterwards, read this tribute: "Mike Wallace: An interrogator of the famous and infamous".

MIKE WALLACE, LEGENDARY TELEVISION JOURNALIST

• In addition, you should check out the Heat & Light website, where you will not only get an explanation for the "heat" and "light" in the title, but, among other things, you will also be able to sort through a nifty "Journalists' Toolbox".

• Naturally you will want to own a copy of Heat & Light. It is available on Amazon.in as well as on Flipkart. (Commits students: A copy has been placed in the college library.)

• ALSO READ: Nobel laureate Gabriel Garcia Marquez on why journalism is the best job in the world.

POSTSCRIPT
WHEN LIFE AS A JOURNALIST
GETS FRUSTRATING 

An excerpt from the final chapter of Heat & Light, titled "The Future: Advice for the Next Generation of Journalists":

It can get awfully frustrating at times in journalism. It can be hard to get yourself noticed, hard to get promoted, and hard to get good assignments. In a bad economy, it can even be hard to get a job.

We’ve both had times in our careers when we did a job we didn’t particularly like, or found it difficult to move up the career ladder. It took Mike several decades to go from being an announcer at a small radio station … to being a star on CBS.

In the end, you need to focus on building experience and expertise, and trust that the knowledge you’re acquiring will ultimately pay off in your career.

A sight to gladden the hearts of journalists — and media students — everywhere

Not too long ago, the venerable New Yorker carried an extensive article explaining why India's newspaper industry is thriving.

Last week, on Saturday, April 27, Mint, too, provided evidence of the appeal newspapers have for Indians:

 Take a look at Mint's photo essay here: "Newspaper Nation".