The managing editor of Time, Richard Stengel, writes: "In the media these days, we have to participate in things that we also cover. I am not one of those who see the tablet as the solution for all the media's problems, but I do see it as a dynamic new way that we can present great reporting and writing to our readers. For the first time since the magazine's birth in 1923, we will soon be delivering the entire contents of TIME to paying customers in a radically different way: as a self-contained application that you can download to the iPad."
Read more.
Fry is an unabashed admirer of both Jobs and Apple. Here is his intro:
It is a gorgeous spring day when I arrive at the coolest address in the universe: 1 Infinite Loop, Cupertino, Calif., where Apple has been headquartered since 1993. The campus, for such they call it, is enormous yet not big enough to contain Apple's current rate of expansion. An additional site is being designed and built. After stocking up on "I visited the mothership" T-shirts at the company store (we fanboys are pathetic, I readily confess), I am shown around the canteen, lawns and public spaces. It is right to call this a campus, for everyone looks and dresses like a student. I should imagine the only people ever caught wearing suits here have been visiting politicians.
Read the rest of the article here.
And then savour the review of the iPad by Lev Grossman, "Do we need the iPad?".
All three pieces are writing of the highest quality. Enjoy.
- Photo courtesy: Time
PRECILLA LEONITA'S iPAD WAS GIVEN THE ONCE-OVER BY SURAJ AND HIREN,
MY WIFE'S NEPHEWS, WHEN THEY VISITED COMMITS RECENTLY.
- For an Indian take on the iPad, here's Arun Katiyar, the Bangalore-based content and communication consultant and a former India Today journalist, writing about the "newest shiny toy on the block" in Mint.
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