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For the best news analysis; for the best Edit and Op-Ed Pages; for
the best sports coverage; and, of course, for the best reading on
Sundays (National Standard is the only daily in Bangalore that comes
with a full-fledged free magazine on Sundays).
Thank you,
Shekhar Gupta, editor in chief of The Indian Express Group, for
launching National Standard in Bangalore on August 15 and making newspaper reading a pleasurable activity again.
"... we never do paid news, or stretch any of the First Principles of Journalism."
AN EXCERPT FROM EDITOR IN CHIEF SHEKHAR GUPTA'S E-MAIL TO INDIAN EXPRESS STAFF:
We are today acknowledged to be one of the soundest news media companies within-our-size category. And no, we never do paid news, or stretch any of the First Principles of Journalism.
Never.
The truth is, it is overly simplistic to say, that we have a Chinese
wall between marketing and editorial. We have never needed one. Because
it is our colleagues in sales and marketing who have protected our
editorial integrity with as much zeal and commitment as us journalists.
Bravo!
To understand why this is a big deal, read the following Reading Room posts:
On August 15,
Indian Express launched
National Standard in Bangalore:
Read all about it on
sans serif, the blog published by
Outlook editor Krishna Prasad: "
A new paper in India’s most crowded market".
- “The new paper will be a quality paper for
quality young audience, and Bangalore is that kind of a market, evident
from our online market. Our largest base for online readers is in
Bangalore.”
~ Shekhar Gupta on why Bangalore was chosen as the National Standard's launch-pad in the South (read Gupta's interview in Business Standard here)
