Search THE READING ROOM

Tuesday, April 6, 2010

Why you can trust Lonely Planet Magazine India

Here's the Lonely Planet Magazine India "promise" (as printed on the Editor's Page):

Lonely Planet Magazine India provides trusted, independent travel advice and information that has been gathered without fear or favour. We aim to provide you with options that cover a range of budgets and we reveal the positive and negative of all locations we visit.

Because we believe it is important that our journalists experience first-hand what they're writing about and because you require comprehensive information from every corner of the world, at times it may be necessary for us to seek assistance from travel providers such as tourist boards, airlines, hotels, national parks, etc. However, when receiving such assistance, we ensure our editorial integrity and independence are not compromised though the following measures:


  • by publishing information on all appropriate travel suppliers and not just those who provided us with assistance

  • by never promising to offer anything in return, such as positive coverage.
How many magazines in India can make such a promise -- and deliver on it?

*

Living up to the Lonely Planet reputation can't be easy but this magazine does it with elan. Pick up a copy (it's not available on the web, sadly) and you'll see what I mean. Also study the readers' photos, and the captions -- the March issue has some superlative contributions from readers. You should send in your pictures, too.

No comments:

Post a Comment