It's rare to find a business story about Ekta Kapoor in Indian magazines or newspapers

And even more rare to find a well-written one. So it was a treat to read this excellent analysis of the trials and tribulations and, now, the comeback of India's soap queen in Forbes India. The authors, Saumya Roy and Deepak Ajwani, have clearly done their homework and, just as clearly, they have spent time with Ekta getting to know her, her style of functioning, her working relationship with her new CEO, Puneet Kinra.

Here are a couple of excerpts:

Impulsive decisions, once the norm at Balaji, have given way to thought-through processes. Former employees recall how shifts would run late into the night, when a last-minute phone call from her would require them to throw away the portions shot through the day and reshoot. 

Kapoor is no longer that capricious: “We’ve taken very strong calls that no last-minute changes are needed. If the script needs to be rechecked, then the script head, who we have now, rechecks the script after we write. No longer am I that involved with any one show that I’m making these night calls and changing everything.”

And then Puneet Kinra enters the picture:

She can’t do it alone. That’s why she brought in corporate finance professional Puneet Kinra to realign Balaji’s strategies and fix the operational irritants.

At first look, Kinra couldn’t be more different from Kapoor. He is the perfect foil for her creative, passionate self. This 38-year-old ex-PricewaterhouseCoopers hand is all about processes, risk management and cost control. But together, they seem to be evolving a formula to keep Balaji Telefilms a creative-focused but soundly managed entertainment enterprise.

Good writing makes good business sense, doesn't it?

• Thanks to Nilofer D'Souza for the tip-off.
• Photos courtesy: Forbes India