Consumers across the country will be able to not just hear, but also see the person they are calling on the mobile phone by November this year, thanks to the successful wrap-up of India's first 3G spectrum auction. The availability of spectrum will enable mobile operators to provide new services like TV on mobile, games, and music, while also improving voice quality and reducing call drops.
This story was reported by Sreejiraj Eluvangal from New Delhi. Look how readers are drawn into the story with a description of the benefits that will accrue to them when 3G becomes a reality.
Here's the second para:
The government will collect Rs67,719 crore as its share of the booty from seven successful bidders, with Bharti Airtel and Vodafone Essar bagging the most lucrative circles. The two biggest cities in India, Delhi and Mumbai, will see 3G services being launched by Vodafone, Bharti, and Reliance Communications. According to operators, they are likely to start work on network planning and installation as soon as the provisional spectrum allocations are confirmed on payment of the requisite bid amounts.
The bid amount, the names of the auction winners, and some jargon in the form of "network planning and installation" and "provisional spectrum allocations" are not used in the intro because they can put off readers and prevent them from getting into the story quickly. The bid amount is also mentioned in the strapline, so, to avoid "stuttering", there is no repetition in the intro.
Now read the first few (messy) paras of the Times of India report by Shalini Singh:
After tremendous hype, hoopla, 34 days and 183 rounds of aggressive bidding by nine players, the 3G auctions drew to a close on Wednesday after raking in a whopping Rs 67,719 crore for the government.
The 3G bounty is almost double the original revenue estimates of Rs 30,000 crore by telecom minister A Raja and more recently, Rs 36,000 crore by finance minister Pranab Mukherjee.
Effectively, this translates to Rs 16,750.6 crore for a single pan-India slot of 3G spectrum. The government auctioned three pan-India 3G slots with additional spectrum in Punjab, West Bengal, Himachal Pradesh, Bihar and Jammu and Kashmir. BSNL & MTNL were already allocated 3G spectrum a year ago. They did not bid, but will now have to pay the 3G auction price for their spectrum holding.
Vodafone, Bharti and Reliance bagged the plum Delhi and Mumbai circles for a whopping Rs 3,316.9 crore and Rs 3,247.1 crore respectively.
Bharti, Reliance and Aircel won 13 circles each, Idea 11, and Vodafone and the Tatas 9 circles each. S Tel got three circles while Etisalat did not win a single one.
This story appears to be told from the government viewpoint — how it stands to gain from the 3G auction — and it's packed with numbers and details that are mind-boggling for the ordinary reader.
Which approach is better?
In my view, DNA's, by a long shot. DNA also provides a helpful sidebar that gives readers answers to the questions, What is 3G?, What's the right way?, and What will the cost be like?
When newspapers prefer advertisers over readers, it shows in the reporting too, doesn't it?
- Dipankar Paul (Class of 2009) comments: Absolutely!
- Arpan Bhattacharyya (Class of 2010) comments: I agree! One more point about the ToI intro:
After tremendous hype, hoopla, 34 days and 183 rounds of aggressive bidding by nine players, the 3G auctions drew to a close on Wednesday after raking in a whopping Rs 67,719 crore for the government.
If you read the paragraph, the writer has made a fundamental error (at least in my humble opinion), something that I am fanatical about when I write. I don't like the use of the word "after" twice in the same paragraph, in this case. It's like saying, "After I went to my uncle's house, I had a wonderful time after he made me a lovely lunch."
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