How to get people to read — and appreciate — your Facebook posts

• Make every word count.
• Keep it simple.
• Provide context.
• Lead with the good stuff.
• Write killer headlines.
• Graphics expand the story.
• People make things interesting.
• It’s OK to use first-person.
• Consider your audience.
• Be polite.

These guidelines come from an enlightening slide presentation titled Social Media 101: Tactics, tips for beginners by Robin J. Phillips.

I would add one more tip:

• Write captions for the photographs you post on Facebook and Twitter.

Many young people I know disagree on this point. "Our pictures don't need captions," they insist. "They speak for themselves." How? I am unable to understand why anyone would go through an album-load of, say, holiday photographs, when there's no incentive to pause and think about each photograph.

The job of a caption is to tell viewers what they are looking at and why. The caption also reveals details that are not immediately apparent to viewers. And the caption helps to tell a story.

Do I practise what I preach? Take a look at my Darjeeling album — there are 83 photographs, each with a caption that, I think, helps to tell a story, sometimes with a touch of humour. Here's an example, a picture taken by my wife, Chandrika:

These monks appear to be in a hurry to get to the Ghoom Monastery. Note the one doing the herky-jerky on the railway track as he uses his mobile phone to explain to the abbot why he is late for Buddhism class.

Here's a picture from my Mobile Uploads album on Facebook:

YERCAUD, April 2010 — At sunset this little spider would wake up and begin merrily spinning its web. By the time the sun had disappeared it would be ready for dinner. Bon appetit, Spidey!

And here are a couple of great examples from a feature about "superclimbers" in National Geographic magazine (both photographs are by Jimmy Chin):

Barely holding on with a hand chalked for a better grip, Cedar Wright ignores burning muscles to pull himself across the roof of Gravity Ceiling, a route on Higher Cathedral Rock. "I'm giving it 199 percent," he says. "But I still thought I was calm and cool."

You need training to boost finger strength and a mountain of determination to grip the teeny holds along this mostly blank expanse of El Cap. Even though Kevin Jorgeson has been climbing parts of the route for three years, he was amazed by this photograph: "There's so little of me touching the wall."

Sure, these pictures are a treat in themselves, but just think how much more context the captions provide, helping viewers to understand the story behind each picture and, at the same time, making them pause longer on each picture.

Don't you want your Facebook friends to react in similar fashion to your pictures?

What it means to be a newspaper sub-2

In What it means to be a newspaper sub-1, Commits alumnus Debmalya Dutta (Class of 2011) offered personal insights into the duties and responsibilities of a newspaper sub. Here, his senior, SHERRY-MARY JACOB (Class of 2007), who is a senior sub with The Times of India in Bangalore, writes about the most vital part of the job:

SHERRY-MARY JACOB

If you thought subbing is easy, think again. We all know that one of the responsibilities of subs is to act as gatekeepers. But there's more to “gatekeeping” than just publishing authenticated news. The challenge begins with us trying to figure out what a reporter is trying to convey. This is the most vital part of our job; after all, it is the sub who acts as a conduit between the reporter and reader.      

To understand better what it is we do, I have given below two versions of a crime story. The first version is the report that was submitted to the news desk; the second version is the edited story that was published in the paper. (I should make it clear here that it's the reporter's job to get us the right facts — the news reports do not necessarily have to be written in flawless English. At ToI, we have some of the hardest-working and most intelligent reporters in the city who submit the best newsworthy stories every day, which is reflected in our daily editions.)

RAW VERSION
Mandya: In an allegedly intentional fire happening, miscreants set a gift shop ablaze at Sangam, a tourist place on the banks of Cauvery river near Srirangapatna town on Friday night.

According to SI Ramesh, a gift shops belongs to the one Ajay who was gutted in the fire. Ajay in his complaint alleged that three known human beings to him set his shop ablaze as they developed a grudge behind him. Ajay said in his complaint that items worth Rs more than Rs 2 lakh also destroyed.

Based on complaint, we arrested Naveen, Paramesh and Krishna. We are interrogat the arrested persons also calculating the actual loss occurred to complainant, Ramesh said.

A case has been registered in Srirangapatna police station.

EDITED VERSION

Miscreants set gift shop ablaze

Mandya: A few miscreants set a gift shop ablaze on Friday night at Sangam, a tourist spot on the banks of the Cauvery near Srirangapatna.

Sub-inspector Ramesh said the shop belongs to one Ajay. In his complaint, Ajay has charged three persons, who are known to him, with committing the crime. He said the three men were nursing a grudge against him. Gift articles worth over Rs 2 lakh have been gutted, he said.

Acting on the complaint, police have arrested Naveen, Paramesh and Krishna. Ramesh said they are interrogating the trio. A case has been registered at the Srirangapatna police station.

This is just one of the stories that landed in my lap the other day. Of course, I have seen worse. There was one which began with this killer line: "A case of forceful enjoyment was filed." What the reporter meant to convey was that a case of rape had been filed.

We generally get 20 to 30 such news reports (each could be 800 words long), which have to be edited in two hours. Sounds bad? You think our job sucks? Well, it certainly doesn't! We wait to get our hands on such stories so that we can bring some sparkle to them.

In conclusion, let me say that subbing is more than just knowing how to use QuarkXPress, placing words on the page, and writing a few headlines. It's like solving a puzzle. It's interesting, challenging, and, in many ways, a stress-buster.

• Also read: Why subs are the lifeblood of a news organisation.

What it means to be a newspaper sub-1

DEBMALYA DUTTA

Commits alumnus DEBMALYA DUTTA (Class of 2011), who is a sub-editor with The Statesman in Kolkata, offers personal insights into the duties and responsibilities of a newspaper sub: 

SCENE 1
R: You [expletive deleted], what did you do to my baby yesterday? Do you know how much I had to work to bring it to shape? And you just deformed it at will!
S: But it just couldn't be helped. Do understand. There really wasn’t enough room to fit it all in.
R: I don’t give a damn about your room. I’m going to speak to the boss; I’ll make sure you lose this room of yours!
S: But… Well, wish you all the best.

SCENE 2

S: Sir, the whole body won’t fit in the box!
E: Hack off the parts that are not useful, my son. Do I now have to teach you how to do the job? Give me a break….
S: Okay, I’ll make sure the task is carried out without a hue and cry.
E: That’s my boy! But do take care not to kill it.
S: Aye aye, Captain.
E: By the way, great job on R’s baby yesterday. Cheers!

No, this isn’t the script for another gore flick. Neither is the setting some gothic dungeon, and nor are these men spellers of doom (although they are quite capable of spelling doom. But that’s another story). The conversations were taking place in the editorial department of a newspaper. And the men? The Holy Trinity comprising the pugnacious reporter R, the dynamic editor E, and the durable sub S. Welcome to the life of a newspaper sub!

THE EFFECT (OR IS IT AFFECT?) OF A MISPLACED A/E
No doubt basics are boring, in which case subs must first change their middle name to “boring” (just kidding). Clearly, the basics — spellings and grammar — have to be spot-on. One doesn’t have to be a Formula 1 ace in the language, but one must make sure there aren’t too many pit-stops (as in mistakes). Over-confidence, trust me, is the bane of a deskman or -woman, and one must learn to fully use the three boons one always finds at one’s disposal: the good old dictionary, the new age internet, and the reassuring newsroom senior. No one is infallible but it’s heart-wrenching to see the newspaper apologising to the public because you made a mistake. All ye aspiring sub-editors, believe me, a rejoinder is the last thing you’d want to place on your page!

I WISH TEN SYNONYMS FOR ‘GOVERNMENT’
WERE ON THE TIP OF MY TONGUE
Although we can always consult Mr. Page and Mr. Brin, deadline pressures often do not allow us that luxury. Knowing your synonyms (some basic ones, at least) is a big help, especially when writing headlines and captions, because we subs are always battling against time and for space (thanks, respectively,  to the circulation and advertisement departments about whom we crib often, though we all know that without these worthies there would be no newspaper in the first place. After all, it is the ad revenue that brings in the money and it is the circulation people who send out the paper to readers).

Aspiring subs will want to know: Is there a sure-to-work mantra that will help you achieve the unachievable? Yes, there is… reading! Reading not only newspapers, but also books. My vote goes to non-fiction, though I must say I admire the immense talent involved in referring to a vampire or a werewolf by an unthinkable number of synonyms. Indeed, the dawn of literature is breaking, it seems. Anyway, even if you know a limited number of words, try to know their correct usage and never ever, I repeat, never ever use fancy figures of speech (you don’t want to end up looking like a moron because of a misused oxymoron).

A SCYTHE OR A SCALPEL?
Remember, the scythe is for communists. For us journalists, the weapon of choice (not of mass destruction) is always the scalpel. Or chisel, because I like to compare my job to that of a sculptor.

The reporters present you with just the frame (no offence intended, friends). It’s up to the sub to mould it into a desirable piece of sculpture by, where necessary, chiselling away the unwanted parts. The frame-maker might not be happy with the end result, but it is understood that the sub is the last watchdog; as such, it is the sub’s prerogative to tweak a story keeping many factors in mind: the readers, the newspaper’s image, the page deadlines.

Having said that, subs must curb the tendency to rewrite everything that comes their way. Sure, it may feel good to leave your signature on the copy, but, first, time is not on our side, and, second, a good sub’s work is, by definition, supposed to be invisible. So whenever you feel that urge to make things exceptionally better, just remember the words of wisdom offered to John Lennon by Mother Mary.

There might be times, though, when you are forced to resort to a lawnmower because even a scythe won’t help when you have to fit a 700-word story into a modified single column. On such occasions, quickly identify the news point. What will be relevant for your readers? Keep those portions intact. And the rest? Hail to thee, O Delete Button!

NO RESERVATIONS FOR TECHTARDS
You have to know QuarkXpress inside out. Not only should you know the shortcuts, which will be of immense help, but you also have to be up-to-date on the different tricks and cheats of this ubiquitous software. Most of the work a sub does involves the computer; no matter where you stand on the issue of “this wretched life dominated by machines”, you have to absolutely dote on your computer.

Learning the correct and intelligent use of the internet is a must (keep in mind, though, that websites that come with the prefix “wiki” are not completely reliable). The internet can be a saviour at times, but it can also trap you in a web of no-return.

In addition to knowing Quark inside out, a sound knowledge of Photoshop will also come in handy. The designers will work on the layout but it is the sub who approves the final page design. Believe me, a sub who has drunk the cocktail of news sense, alertness, precision, and aesthetics is a rare expert of the highest quality. Newspaper editors are perennially on the lookout for such subs.

LOCK, STOCK, AND SIX SMOKING BARRELS

• The much-famed Carl Bernstein once said, “The pressure to compete, the fear somebody else will make the splash first, creates a frenzied environment in which a blizzard of information is presented and serious questions may not be raised.” If you read between the lines, it becomes clear that the ability to work fast and with the utmost possible precision is much-sought-after. This ability comes with confidence, and confidence comes with practice.

• In any creative field, hierarchies are more or less flat. There’s no wondering, “Am I the right person to say this?” If you spot a mistake on your senior’s part, you should point it out. If there’s scope for improvement, do make the suggestion. If you think a news item is worthy of mention, do recommend it.

• Your primary responsibilities may be editing and rewriting, but make time for writing, too. In addition to earning you a byline, it’ll also help you improve your editing skills. Start a blog and write comment pieces on any topic under the sun. If you have a story idea, approach the news editor or the features editor for a discussion and if the articles you submit are good, they’ll be published. A sub who can write is like a pilot who can also work as a makeshift steward.

• In the office, try to be cordial with everyone. Right from the boss to the attendant. Not for the pleasure of being altruistic, but for those extra cups of coffee, those instant inset stories that you so-desperately need to fill up some awkward space on your page, or for that helping hand on those dark days when your work is too much to handle alone. Diplomacy is the key in this business and there’s hardly any lock this key doesn’t open. Even the door of the grumpy deputy editor!

• A questioning nature is very important if you want to be a good sub. Good subs know there is no such thing as a stupid question. They question everything. Subs know that if they have doubts, so will the reader.

• “Attitude” — be it deserved or undeserved — is totally undesirable. You might have to hear words that aren’t enlisted in any dictionary and face situations which you never dreamt you’d be in. You might have to face a severe tongue-lashing for a not-so-severe mistake. But that’s the nature of this business and those are the professional hazards. To borrow a certain man’s words, you must “suck it up”!

A PERSONAL POST-SCRIPT
I don’t know if I have been able to market the job of a sub well, but I have tried to ensure that my friends don’t remain ignorant of the role of the unavoidable alter-ego of the “world’s best profession”.

All said and done, to enjoy the work of a sub-editor one must possess one of the deadly sins in abundance: Pride. The pride that comes from making things better, being relied upon, and feeling at home in a madhouse.

I must also mention the huge advantage of possessing a Press card: a single flash of this card can help you in unthinkable ways. So, for all those who are romantic enough to have allowed the bug of journalism to lay eggs inside their cerebrum but are too realistic to find solace in pursuing Advani’s chariot or keeping a check on whom Kalmadi is drinking tea with, the news desk beckons.

A PROFESSIONAL POST-SCRIPT
To once again borrow the words of that certain man, a good sub is worth his or her weight in gold. And, to add my own, good subs are as endangered as the wild ass of Kutch (hope you understand why I chose this particular animal for the comparison). Nevertheless, supply of fresh blood is a necessity and all donors will be duly rewarded. Certainly in kind, if not in cash!

Also read:

• What it means to be a newspaper sub-2

• Why subs are the lifeblood of a news organisation

• 10 quotations from writers and editors on the importance of editing (or revision)

• FROM THE NEW YORK TIMES: What We Talk About When We Talk About Editing 

• Cartoons courtesy: CartoonBank, CartoonStock, and Hearst Newspapers

How to avoid "speed bumps" when including designations in your stories

Here is a quote from the latest issue of Bloomberg Businessweek:

“Right-of-way policies are just convoluted,” says Kunal Bajaj, director for India at Analysys Mason, the London consulting and market research firm. “You have to speak to between 10 and 20 different agencies for every route.”

In many Indian publications, that quote would be written in this fashion:

“Right-of-way policies are just convoluted,” says Kunal Bajaj, director, India, Analysys Mason, London. “You have to speak to between 10 and 20 different agencies for every route.”

Notice the difference? Aren't the "speed bumps" in Kunal Bajaj's designation in the second instance enough to give readers a headache? Will they then continue to read the story?

Something to think about, I hope.

*

Here are more "designations" from the Economist:

David Johns, chief information officer at Owens Corning, a building-materials maker, is full of praise for TCS....

Jagdish Rao, a technology chief at Citigroup, says most of the consulting work TCS has done so far has been on systems TCS had built or implemented itself. Tom Rodenhauser of Kennedy Information, which studies the consulting industry, agrees that it has yet to make a breakthrough in high-end work.

Amar Naga, the boss of the Milford facility, admits that consulting proper is so far just 2.6% of TCS’s revenue.

Read the Economist story on TCS in its entirety here: From Mumbai to Midwest.

Want to perfect your LinkedIn profile?

Writing in today's Mint, Gopal Sathe says the number of people using LinkedIn effectively in India remains small, and most simply use it to put up their CV, and then don’t return. Sathe asserts that it is easy to stand out and get results and then offers nine tips, which, he says, will help if you're looking for a new job:

1. Write a personal tag line

2. Ask and answer questions

3. Become a follower

4. Get the right recommendations

5. Keep a professional profile

6. Keep your updates focused

7. Let trusted contacts know you're looking

8. Log in regularly

9. Don't broadcast that you're looking

Sathe elaborates on each tip here (this is the link to the e-paper; go to Pages 12-13 of the issue of November 23).

• Also read: Can LinkedIn fire up your career? and The 10 commandments of social networking etiquette.

What creative advertising really means-3

In What creative advertising really means-2, Commits alumnus ARPAN BHATTACHARYYA (Class of 2010), a copywriter with Contract Advertising in Bangalore, explained exactly how copywriters and the art guys work their magic. Here, to help us understand the process better, he gives us examples from an ongoing campaign for Louis Philippe, a client of Contract Advertising:

ALL COMMUNICATION COMPLETELY IN SYNC

There is more to advertising than just print ads, television commercials, and radio jingles. A brand communicates in a variety of ways. And every day, newer and more innovative ways to communicate the brand’s message are being discovered.

Given below are three examples of brand communication: a print ad, a few posters, and a brand catalogue. And, as is always desired, all communication from the brand is completely in sync: all these examples stay true to the brand image across media and execution in terms of the way the messages are conveyed.

BACKGROUND ON THE BRAND
LP Louis Philippe is one of the three sub-brands under the House of Louis Philippe mother brand.  The other two brands are Louis Philippe and Luxure. Louis Philippe is an extremely aristocratic brand, entrenched in formal wear. Luxure is an uber-luxurious brand that’s aimed at the crème de la crème of society. And LP is more of a youth brand aimed at a younger crowd, as is evident in the kind of clothes that the brand offers.

CONSISTENT COMMUNICATION
Here are a few examples of how these three sub-brands communicate differently. I don’t have any Luxure communication with me now but here’s a double-page ad for both Louis Philippe and LP.

The one on the left is the Louis Philippe ad. It’s for Louis Philippe shoes but if you read the copy you’ll see the tone that is set: very elitist, fancy language, big words. They have established themselves as a brand that only the best of the best possess, hence the tagline ‘The upper crest’.  On the other hand, LP is a lot more casual and sporty, since it’s aimed at a younger crowd.  The LP tagline is ‘Sport Luxury’ and the brand portrays itself as one that allows the young adults to wear their passions on their sleeve and do so with panache.

However, and this is critical in all communication for anything that comes from the Louis Philippe stable,  the communication has to have an element of consistency across all three brands. In simple words, even when we talk to the younger crowd, a certain sense of refinement is essential. (This is evident in the catalogue, which you can check out later in this post.)

Ideation of shoe ad
Louis Philippe Shoes: We got the brief about the product from the client. This included all the details about the product benefits and how it was different from others in the same category. In this case, we already had the product shot and because the client was keen on showing the image of the shoes, we decided that the copy would have to do the job of communicating the message. We also needed to communicate the product benefits so the body copy does just that, and in a tone that is in tune with the Louis Philippe style. The headline idea came from the fact that this was a shoe that had been painstakingly created by master craftsmen and was meant to adorn the feet of only those who would understand the value of such a creation.  

LP Shoes: Since the campaign thought (Play Up Your Passion) was already established in earlier communication and the client didn’t want any details about the product, we pretty much left it at that.

THE MARRAKECH COLLECTION
Another example of the different communication styles of Louis Philippe and LP is the difference in the kind of language and imagery that is used in their in-store posters. Given below is a poster for a collection from Louis Philippe. The collection is called the Marrakech Collection. The name of the collection suggests the inspiration for the collection and the poster communicates that in the signature Louis Philippe style.

Ideation of Marrakech poster
The client told us about the inspiration (Marrakech) and we already had pictures from a photo shoot that we had done for the campaign. The task was to communicate the inspiration with the help of the image and copy and to also connect this inspiration to the brand’s image of aristocratic menswear.   The idea for the headline came from the meaning of the name ‘Marrakech’. The body copy talks about how the beauty of the place inspired the clothes in the collection. 

THE BIG APPLE COLLECTION
Below are two posters for LP. The collection is called Big Apple, inspired by New York City. This year, the campaign thought for LP was ‘Play Up Your Passion’.

What the brand wanted to communicate was that the clothes allowed people to literally wear their passions on their sleeves. Again, this is communicated in the copy and the imagery. And the language and style are different from that used for Louis Philippe.

Another example of communication along these lines is provided in the LP catalogue, shown a little later on.

Ideation of LP posters
The images show men in different settings in New York. Here, we decided to let the image simply show a New York setting and let the copy explain it.

For one of the posters we concentrated on fashion and the different kind of clothes that people in New York wear on a regular basis.

For the other poster, we decided to focus on life in New York and examples of how a person’s daily routine might be.

Both connected back to the fact that people in New York were passionate about life itself.

LP BRAND CATALOGUE
Next up is the brand catalogue for LP. As mentioned earlier, this year the campaign thought was Play Up Your Passion. This line was used in the print ads and the same thought has been carried forward in the catalogue. 

There are four apparel collections in LP this year. I’ve explained the inspiration behind each collection and the creatives are based on these inspirations. By creatives here, I mean the artwork, photography, and the copy. 

Cover and Inside cover
After the cover page and the inside cover (above), the first page has a write-up about ‘passion’ (see below). As I said earlier, the campaign thought this year was ‘Play Up Your Passion.’

Collection 1
The first collection (see below) is called ‘Rider’. This collection is inspired by the passion for riding (bikes) in particular and motoring in general.

Collection 2
The second collection (see below) is called ‘Big Apple’. As the name suggests, this collection is inspired by the passion for life in New York City.

Collection 3
The third collection (see below) is called ‘Oliver’s Love’.  This collection is inspired by Erich Segal’s classic novel, Love Story. But there is a small modification here. The creative team interpreted the inspiration as the passion in the hearts of young students at university, because the two main characters in Love Story meet and fall in love at university.

Collection 4
The fourth collection (see below) is called ‘Indianapolis’. This collection is inspired by the passion for vintage motor racing.

Ideation of catalogue
We wanted to do something a little different from what other brands were doing with their catalogues. So we decided to let the copy focus on the inspiration behind the collections and let the images do the job of supporting the copy while at the same time showcasing a few of the clothes that each collection offered.

Since the principal inspiration was passion, the catalogue starts out with a short write-up about what passion really is. Moving forward, the challenge was to explain what each of the inspirations was and how they were connected with the central theme of passion. If you read the copy, you’ll see how we tried to do that.

*FOLLOW ARPAN BHATTACHARYYA'S BLOG HERE: Word's Worth.

• Arpan Bhattacharyya's Commits batch mate RIGVED SARKAR gives us his views in "What creative advertising really means-1".

• Further reading: "The power of creativity" (scroll down to the piece) by Commitscion AJAY KURPAD (Class of 2011), also a copywriter with Saatchi&Saatchi in Bangalore.

• Also read: "David Ogilvy on why reading is important". And "Bajrangi and the case for brand security".

UPDATE (June 27, 2012): I have just discovered — and guffawed over — a Tumblr post about life in the ad industry. Check it out here: This advertising life ("The emotions of a working life in advertising as told through GIFs").

Times Now libel case: Editors' Guild expresses concern

In 2008, a photograph of Justice P.B. Sawant, the former chairman of the Press Council of India, was shown in a 6.30 p.m. Times Now news report on a provident fund scam, instead of that of Justice P.K. Samanta, then of the Calcutta high court. A court in Pune directed Times Now to pay Rs.100 crore in damages, against which the channel appealed before the Bombay High Court.

Subsequently, the Supreme Court of India declined to intervene in the Bombay HC case against Times Now, directing the channel to deposit Rs.20 crore with the court registry along with a bank guarantee of Rs.80 crore.

The Editors' Guild of India has issued the following statement:

The Editors' Guild of India expresses its concern at the implications of today’s ruling of the Supreme Court, rejecting a Special Leave Petition seeking a stay against a High Court decree for damages worth Rs.100 crore against the Times Global Broadcasting Company Limited.

While recognising that the law of defamation is an important qualification of the fundamental right to freedom of expression, the Guild believes that the law of defamation has to be construed in such a manner that it does not constrain the normal functioning of the media.

An unintentional error because of a technical mix-up is in a different category from malicious or intentional libel. If inadvertent errors were to be met with punitive fines, it would make it difficult and indeed hazardous for journalists and media organisations to carry out their professional duties.

The Guild notes that in the present case the photograph of Justice P.B. Sawant was shown mistakenly as being involved in the Ghaziabad District Court Provident Fund Scam because of the similarity of names with another judge. There was no malice. The error was corrected within 15 seconds, and for five days the channel issued a public apology to the wronged judge.

•  Read Outlook editor Krishna Prasad's blog post: "HT springs to ToI’s support in Times Now case".

Yes, recruiters are using Facebook and Twitter to screen candidates

I have been telling my students for years now to be careful about what they post on Facebook and Twitter.

When you apply for a job, I tell them, you may be judged on the basis of your virtual life. So, mind your language.

Think of interesting and intelligent status messages and tweets.

And when you post pictures, think about how these pictures may influence a potential employer. Sure, you may argue that your privacy settings will protect you, but what's to stop a "friend" from copying and forwarding content from your page?

Here's evidence, albeit from a foreign source, that recruiters use social networks to screen candidates.

Want more information? Want to study the infographics closely? Go to Mashable.

And believe me when I tell you that recruiters are dong this in India, too. Why wouldn't they? They get to see the "real" you on Facebook and Twitter, don't they?

• Thank you, Apar Dham (Class of 2011) for the tip-off.

"The interviewer asked me for my Twitter ID and immediately scanned all my tweets" 

• From an earlier post — Satish Perumal (Class of 2011) writes: We think of Twitter and Facebook as networking tools which we use to keep in touch with friends and relatives. I, too, thought these networking sites were good only for having a... er, good time, an escape tunnel from the real world to the virtual one.
  
  But I did a rethink recently after a job interview with a social marketing company, Uncut Donut. The interviewer asked me for my Twitter ID and immediately scanned all my tweets, looked at my profile, and tried to get a fix on what kind of topics interest me. I was taken aback a bit by this turn of events and did not know how to react.
  
  Moral of the story: These networking sites might be fun, but these days they are a launch pad for the careers of many ambitious youngsters. And HR departments use them as recruitment tools too. So go ahead and get cracking with your networking! 

Yes, your Facebook profile and holiday pictures
can convey the wrong impression to recruiters

UPDATE (November 30, 2011): DNA's "After Hrs." section today features a story by Sneha Mahadevan on the monitoring of social networking sites by companies when hiring candidates. There are two examples in the story that illustrate the risks of posting "inappropriate" material on these sites:

Diya Malhotra, 25-year-old marketing professional with an MBA, was being considered for a job at a leading multinational company. After clearing the first round of interviews she was asked to come for the final round of personal interviews, scheduled a week later. When she did come, she was shocked to hear the kind of questions the professionals conducting the interview asked her. "I went in expecting to be asked about my work, but instead they asked me how often I'd go on vacations and how often I party. They even said I wasn't allowed to have an office romance. Initially, it came as a shock to me, but I realised later on that they would have snooped around on my profile on Facebook and seen my holiday pictures. Since then I have changed my privacy settings on social networking sites," she says.

While some have been rejected after being considered potentially reliable candidates, some have fallen into trouble after posting remarks about a co-worker in jest. Surekha Mahadik went through a situation that taught her to never discuss work on a social networking site. "A colleague and I were just routinely catching up on Facebook and happened to say something about another colleague in our team in good jest. She read it, all hell broke loose and the next thing we knew, we were summoned by the HR managers for a lecture on office etiquette," she recalls.

Also read: Facebook: Boon or bane?

• UPDATE (June 29, 2013): From an article published in Bloomberg Businessweek two days ago: "Think before you post, especially if you’re looking for a job. Seems like common sense, doesn’t it? Yet despite all the advice and warnings to be cautious with social media, job applicants continue to get burned by their online profiles." Read the piece in its entirety here: Hey Job Applicants, Time to Stop the Social-Media Sabotage. 

Can writers be... sexy?

Well, they should, says author Karan Mahajan. Writing in a recent issue of Tehelka, he recounts how he almost posed naked "against the current plague of modesty". His "sexy" photographs appear in Canteen, the magazine behind the project to present writers as sex symbols.

Mahajan informs us that Canteen explained its goals to a newspaper as follows:

“Writers have lost their place as cultural heroes. But why can’t they at least try to compete with pop-culture stars on the same terms? Let’s promote novelists as sexy and fabulous! Insist that the PEN Award require a turn on the catwalk! Hold the National Book Awards on a sliver of sand populated by buxom models in horn-rimmed shades; let the champagne pop for the cameras, as Oxford tweed gets wet on Temptation Island!”

Does it make a difference what writers look like? Will you read a serious piece arguing for the eradication of dowry more intently if you know it has been written by a "hot author"?

Here is Annie Zaidi's anti-dowry piece in Open magazine:

And here is Annie Zaidi, writer, columnist, author, as photographed by M.S. Gopal for Tehelka (to accompany Karan Mahajan's piece):

Tell me, are you going to be giving Zaidi's writing a closer look now?

• And if you're dying to see how Karan Mahajan has been captured in Canteen, visit the magazine's "Hot Authors" project.

Why you should be careful about attributing quotes

Much has been made of how CNN-IBN passed off a recorded interaction as a live one, and the channel and anchor in question have done the right thing by apologizing — and with no yes-but qualifications that journalists are wont to use when they mess up, which is very creditable — but the larger issue is that most journalists and editors in this country are pretty careless about the correct attribution of quotes.

Mint editor R. Sukumar explains the purpose of proper attribution: "Quote... unquote". A must-read for media students... and for journalists.

• Also read: Mihir Sharma in The Indian Express on the Face the Nation controversy. Here is CNN-IBN's clarification and apology.