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Saturday, March 12, 2011

How to have a successful AVC-related internship

Over the years our alumni have been there, done that. Now that they have become successful media professionals, what advice can they give their juniors?

HERE ARE SOME VERY VALUABLE TIPS FROM ALUMNI WHO HAVE CHOSEN AVC (AUDIOVISUAL COMMUNICATION)-RELATED CAREERS

TELLING IT LIKE IT IS: Faye D'Souza, assistant editor of personal finance at ET Now in Mumbai and also the anchor of the "Investors' Guide" show on the channel, offers expert advice (see below) as a Commitscion and as a successful media professional.

  • FAYE D'SOUZA (Class of 2004)ET Now, Mumbai
1. LISTEN: A lot of times you might be so excited about your idea or the environment you are in that you forget to listen to what is being said. Pay close attention to instructions given to you and to conversations around you. Pay attention to soft skills, work ethics, dealing with technical people, organisational structure. The relationship between sales and editorial. These things will come in handy no matter where you finally find a job.

2. WRITE IT DOWN: Everyone appreciates a colleague who values feedback and instructions enough to write it down. Carry a notebook to your internship and write down everything that is said to you and everything you learn. It will help you plan your day and organise your work, and it will also help when you sit down to write a report on your internship.

3. SAVE A COPY: Remember to save a copy of all your work. Get CDs burnt if you are in TV or radio and clippings if you are in print. Getting a byline as an intern is a rare and impressive thing. Don't take it lightly.

4. GIVE UP YOUR PERSONAL LIFE: You are here to learn. You don't need chai and smoke breaks, you don't need holidays, you don't need sleep or a shower. Be available all the time, come in on weekends and holidays, come in early and stay late. Remember it's when the real journalists are out sleeping, eating, and smoking that the intern gets a shot at the work. News doesn't follow work hours. It can happen at any time and you better be around when it does!

5. EARN A REPUTATION: Most offices will value smart, intelligent, well-dressed people, but everyone cherishes a HARD WORKER. And since you are going out in the media world you should get used to hearing foul language, so BE THE HARDEST WORKING MOTHER****ER THEY HAVE EVER SEEN. You will have a job offer at the end of your stint.

Good luck!
  • When Faye D'Souza sent us her write-up for publication here, she was working with ET Now. She has since moved on. Today, in May 2018, she is the Executive Editor of Mirror Now and a news anchor with a legion of fans and a huge bouquet of accolades. Most recently, Faye was honoured with the RedInk Journalist of the Year Award — see pictures below.
WELL-DESERVED HONOUR: Faye D'Souza and the legendary Mark Tully at the RedInk Awards ceremony in Mumbai on May 18, 2018.

***
  • AAISHA SABIR (Class of 2019), Mirror Now, Mumbai
To the future broadcast interns:
For a long time now, I have fancied working with an English news channel. Before joining Commits in July 2017, I had a short stint as a freelance writer with a newspaper in Bangalore. But it is the thought of being on TV, covering news live and living in the moment, and making split-second decisions that has always thrilled me. To explore my options, I chose a broadcast internship during my second semester at Commits. I was fortunate that the college gave me the opportunity to join Mirror Now in Mumbai as an intern.
During this two-month internship, I not only got an insight into what it means to be a television journalist, but I also observed closely what happens in a newsroom. I feel it is my responsibility to pass on these observations to my juniors, so here goes. 
By the time you go for your broadcast internship, RP Sir would have grilled you and drilled you thoroughly. You would also have worked on your group's TV news bulletin. But, as RP Sir has made clear to us, no college can replicate the newsroom environment  that is why an industry internship is so valuable. 
Take your second-semester news bulletin seriously. How you choose your story idea and execute it will itself teach you a lot. The pattern you will be taught at Commits is actually the one followed in a news channel. There are scripts, VOs, and PTCs. 
You need to understand the flow of the script. Nobody can teach you that; it all depends on the amount of time you spend practising writing scripts. You need short, simple, and precise sentences. Just like this one. This is the trick. It might sound easy but once you get down to it you will know how challenging it is.
Things you need to think about:
  • Manners
  • Punctuality
  • Being yourself 
  • Honesty

Things you need to work on:
  • Grammar
  • Daily newspaper habit

Things you should do as an intern:
Smile and talk to everyone. I mean, everyone. The gatekeeper, the canteen chap, your boss, your boss’s boss, and so on. 
You might get intimidated when you first enter the newsroom: so many people shouting, giving instructions, having frenzied conversations. This is what you will see every day. This is how a newsroom functions. So relax. Take a deep breath. And get right down to work.
ONE FOR THE ALBUM: Aaisha Sabir, right, with fellow Commits intern Ahana Bose and Faye D'Souza in the Mirror Now newsroom in Mumbai on May 11, 2018.

The rundown might look scary, your boss might give you the heebie-jeebies  but do not let that frighten you. There are scarier things on this planet. For example, your bank balance at the end of the month.  
Pitch your story ideas every day. Think of one story idea at least every day and pitch it to your boss. Be prepared for a no; let that not put you off. People might tell you this is not done, interns aren’t allowed to do this and that. Remember: People thought Galileo was crazy. Self-belief is the key. 
I do not like to typecast people, but my life experiences so far have taught me to be wary of foxes. Foxes are sly, clever people who appear to wish you well. They will tell you Option A is bad, do not go for it. But Option A turns out to be the right one and you will find them choosing it themselves. You might come across such people. I hope you don’t. If anyone tells you interns aren’t allowed to do this or that, smile, nod your head in agreement, and then go about pursuing your idea with another boss or relevant person. Do not give up.
Attempt every kind of task. Do not restrict yourself to only one job profile. Since you are there, why not learn whatever you can? I observed how the Graphics team works, how special lower bands are made. This might not be relevant when I become a reporter, but it is knowledge. 
Don’t act like you know it all. If you know it all, what are you doing there?
Go in on holidays, on your day off; stay back after work to learn more. It shows your boss you are keen on learning. You might say you are a keen learner but when you act like it…   
Remember, a thirsty person goes to the well for water. The well does not come to those who are thirsty. You need to learn, so you should be the one to approach people. Do not expect them to come and sit down and teach you. You need to seek them till the day you, in turn, are sought.
Be on your toes. Don’t be a slouch and don't be a whiner. There is no nanny in a newsroom to comfort you. 
Finally, when RP Sir says read, he means read. Read relevant books and magazines. Read newspapers. Read RP Sir's e-mails. Read his posts on Facebook, at least those that apply to media students.
Enjoy the roller-coaster ride at Commits. Thrive as an intern. Good luck!
***
  • PRIYANKA SALIGRAM (Class of 2009), Kuwait Times, Kuwait City
a. Keep your eyes and ears open. There's so much to learn every minute of the few hours that you spend at the place.

b. Be genuinely interested and ask a lot of questions. You'll end up annoying the slackers but the hard workers will be more than happy to answer your questions.

c. Live at the place for those six weeks and absorb every little thing about the kind of work being done. And don't stick to your mobile phone, messaging or talking, because it screams "I'M BORED AS HELL, SOMEONE GET ME OUTTA HERE!"

d. Don't dress like a smartass. No funky accessories, loud make-up, iPod dangling from your ears, beach footwear, clingy stuff that shows skin, or anything that will grab unnecessary attention. It's best to be dressed formally.

e. Please make sure you smell great; chew mint, drown yourself in perfume, and ensure that you don't smell human even after 12 hours of work.

f. Finally, the most important thing is to have fun and enjoy the whole experience. After all this, if the place turns out to be a dump, nobody will force you at gun-point to join. If the place feels like home, you don't have to force anyone at gun-point to offer you the job.

PAPER TIGER: Having a boss like Jamie Etheridge (seated centre) made all the difference to her internship at Kuwait Times, says Priyanka Saligram (standing right).

Of course, the main thing that worked for me was having an irreplaceable and wonderful boss, Jamie Etheridge, who gave me space to make mistakes and learn; she understood me better than I understood myself. If I had worked with someone else who was part-tyrant and full-anal retentive workaholic, forget being offered a job, my internship letter would have been printed on used toilet paper.

I wish the juniors a happy and productive internship and hope they get whatever they want from these two months.

***
  • NILOFER D'SOUZA (Class of 2009), Forbes India, Bangalore
NILOFER D'SOUZA
a. Just because you got your internship easily, please don't take it lightly. (I've heard of interns who are least interested, throw attitude, and some who have been caught lying and bunking work.)

b. Be yourself. (If you're an introvert, don't think you need to be an extrovert to shine in the workplace. All you need to do is get work done.)

c. Be a sponge. Soak up everything you see, hear, and learn.

d. Be on time. Do not chill at work just because you see a few juniors or seniors taking it lightly.

***
  • DEBMALYA DUTTA (Class of 2011), The Statesman, Kolkata
DEBMALYA DUTTA
If you're going for an internship with a newspaper, brush up your QuarkXPress and InDesign skills and virtually memorise RP Sir's editing slides. You might have to do editing besides reporting and writing.

And make a big effort to ignore those "you-look-like-an-intern" looks. :-)

***
  • SHIVRAM SUJIR (Class of 2011), Bangalore
The internship you have been waiting for is finally here. This is the career-defining internship as it will help you decide what you want to do and more importantly what you do not want to do.

Once your internship has been confirmed, it's time to befriend Google again. Try to find out more about the organisation you are going to work with and also the industry space it operates in. This will help you become familiar with some of the industry jargon.

Make sure of your job location and start making inquiries about the best route and mode of transport to get there. If your internship is in a city you are not familiar with, find someone who knows the city well and talk to them about details like buses, trains, auto fares, the attitude of the people, and also safety measures that you need to keep in mind.

Use Facebook to make contacts with friends of friends in the new city in advance.

SHIVRAM SUJIR
Two things that you need to bear in mind are safety and health. Always keep the Justdial number of your respective city handy. Try to understand what kind of climate the city has and what health issues are likely to be faced by most newcomers. April-May is the time when the summer peaks, so be prepared.

Once you embark on your journey, here are some things you might want to consider:

a. First things first. Be mentally prepared to get the worst treatment from your employer. Interns form the lowest step in the corporate ladder (below the office boy) and some pretend interns don't exist at all. Some of the most boring and uninteresting work may trickle down to you. The good part is that most of you will be lucky enough to work in places that have a great work environment but please do not take it for granted. If your boss is a grouch, take things in your stride. Remember, it is you who is getting more out of this deal than they.

b. Second, please note that training and teaching you is nowhere on the priority list of the person you will report to. What you want to learn and understand is completely up to you. The first three days are very important to make that first impression on your colleagues. After the formal introduction to your colleagues make it a point to go and meet everyone over the next three days and politely inquire about their role in the organisation. It's okay to ask them their names again but this time try to remember them. This exercise will help you get a larger picture of the workings of the organisation. However, the golden rule is to observe people and approach them only when they seem to be free to talk.

c. Third, DO NOT complain or bitch about the work you have to do to anyone in the organisation or even on the phone when you are on the premises. Things have a way of reaching the higher management in ways, and for reasons, you do not yet understand. Many people will get overly friendly with you and might start sharing their grudges against the organisation. They have been through the grind but you are the newbie here. So take a neutral stance and play it safe. Office politics is something we all need to live with, but during your internship, you are better off as a spectator.

All these tips are not meant to scare you but to make your internship a pleasant experience. If I have to share my example, my first internship with the NGO has now given me the opportunity to shoot my first independent documentary film. This happened mainly because of two reasons. One, during my internship I managed to develop a great working relationship with my colleagues, and, two, I have always made it a point to keep in touch with them.

So make the most of this opportunity, my fellow Commitscions. Become GREAT.

***
  • KAUSTAV DATTA (Class of 2011), Shree Venkatesh Films, Kolkata
KAUSTAV DATTA
a. Say "yes" to everything.

b. Perform all tasks given by your immediate boss with a smile on your face.

c. At times when you get a tongue-lashing even if it's not your fault, don't get disheartened.

d. In a production house you will need to take on responsibilities (apply RP Sir's formula: take the initiative); no one will ask you to do this or that.

e. Your internship may be a "production" internship, but if you are asked to do data entry or photocopying tasks, don't get frustrated.

f. Those who are opting for production, the magic word you should always keep in mind is "coordination".  Those who are going to Mumbai must keep in mind that the first few days will be very tough, so you'll need to be mentally strong.

g. Knowledge of editing can give your internship extra mileage (that's what happened in my case).

h. Try to learn as much as possible.

i. At at the end of the internship, your boss should say to you, "Contact us when your course ends." That's how you will know you have had a successful internship.

***
  • AAKRITI KHANNA (Class of 2011), TBWA, Bangalore
AAKRITI KHANNA
First of all, never expect anything. You are there to learn, so grasp as much as possible without expecting anything in return (no rewards, no praises, no money).

This is the time for you to experiment and explore your area of interest. Concentrate on learning more about how the industry functions.

In the end, you might be pleased or disappointed with the whole experience.

However, no learning goes to waste; at least you will have a clear idea about what kind of work is involved in your area of interest and what is the potential for growth in that industry.

***
  • DOLY DYNA (Class of 2011), Bangalore
DOLY DYNA
Here's one pithy piece of advice to those who have chosen to do an internship with a production house:

This industry — television, ad film, film production — is for you only if you love the work and enjoy every minute of it.

If you find yourselves cribbing through the internship then know that you will not survive in this industry.

And, really, there is no preparation to it. Just go with an open mind and be willing to do ANYTHING!

***
  • SWAGATA MAJUMDAR (Class of 2006), Red FM, Kolkata
SWAGATA MAJUMDAR
During my second internship at Hindustan Times in Kolkata, I was often asked to get coffee for my seniors. I did it ... and those people in HT later gave me an opportunity to host their national annual event after I became an RJ. So basically PR helps.

Do whatever you are told; work on Sundays too. But do insist on being given substantial work. Be polite. "Attitude" does not work. And nobody cares even if you belong to the royal family of England. Remember, six weeks is all you have to create a big impression. And this impression will be the last impression.

Whenever you get shouted at, tell yourself, "I am here to learn... and it's okay... I am the BEST anyway."

I am sure you'll do a GREAT job, juniors. Best of luck!

***
  • SHRUTHI S. (Class of 2008), Bangalore
SHRUTHI S.
I think this internship is a great opportunity for you to explore career options that suit your interests. Always remember that it's a small world: you will probably meet the people you worked with again, and you might need their guidance and help in the future, so put your best foot forward, and take a big leap ahead.

This is my own personal campaign: Don't limit yourself to media, PR, and the corporate sector. Look beyond to where you can make a bigger impact, for example, the non-profit and the public sectors. Even if you want to earn big bucks in the corporate sector, make sure you don't forget your civic duties.

Enough with the preaching. Good luck and have loads of fun. And remember what Steve Jobs said: "Stay hungry, stay foolish."

***
  • SOUVIK CHAKRABORTY (Class of 2008), Visage/Getty Images, Bangalore
SOUVIK CHAKRABORTY
One of the most important points: Know your role during the internship.

You should not limit yourself in the kind of work you do; instead, you should be smart enough to complete every task with full responsibility because there will be people monitoring your work and giving feedback to superiors.

Also, many interns think that if they are going for an internship with a production house, then reading up books on creative writing or notes on marketing will not help. But the fact is that it all counts and you'll figure this out only after you begin your internship.

One more thing: This internship is important not only as a career landmark but also as a way to build contacts. I advise you to keep your ears and eyes open and grab any opportunity that comes along to get to know your colleagues better. These contacts will definitely be useful later.

***
  • NEHA MEHTA (Class of 2009), Kolkata
MAKING NEWS: Neha Mehta was till recently with Times Now in Bangalore.

This is a great platform from which to launch your career. In many ways, this will be a make-or-break opportunity for you.

First, read up and absorb all you can about the organisation, its work culture, and, of course, the "topic", your area of interest.

Once you begin the internship, work as hard as you can because the dedication you show now will reap huge benefits later.

All the best. Show the world you have arrived!

***
  • NANDINI HEGDE (Class of 2010), Freelance writer, Bangalore
NANDINI HEGDE
Here are some qualities/skills you will need:

1. You must be on your toes.

2. You may be asked to make PowerPoint slides but this is something Commitscions can do well.

3. Have a lot of patience. If you don't get work be patient. Conversely, if you get a lot of work, deal with it... patiently.

4. Some people insist on perfection, some insist on the speed at which the work is done. Some insist on both. Figure out what it is that your organisation expects.

5. Most organisations ask interns to do research. (Stop yawning!) Just do it.

And here are some tips:

1. Chill and don't take things TOO seriously.
    I was very nervous when I went to Red Chillies in Mumbai. Eventually, I learnt to relax and not be too stressed.

2. Remember to have FUN!
    When I was at Red Chillies, I was too busy worrying about whether I was doing my work properly. Of course, I realised this after the internship was over. But I had fun when I worked at Fremantle. (Kinda!)

3. When in doubt, ask questions.

4. Don't hesitate to share your ideas or opinions.

5. AND DON'T FORGET TO EAT! (Yes, it can happen!)

***
  • KOYEL MITRA (Class of 2011), AETN-18 History Channel (Network 18 Group), New Delhi
KOYEL MITRA
I was an intern with CNN-IBN here in New Delhi last year so my advice is based on Ground Zero experience:

If you are really interested in television this is your chance, make the most of it. Take the initiative, talk to people around you, show them that you are eager to learn and work. This is your best opportunity to find out where your real interest lies.

Over here this is the funda: If you don't work no one will come and tell you anything and at the end of your internship, you will be given your certificate without any problem.

But if you really do put in an effort you are bound to get noticed. And then you just might get a call back from here!

So all the best, guys! I am always here to help you.

Thursday, March 10, 2011

How's this for INITIATIVE?

AAQIB JAVED
In October 1991, I was in the press box at the Sharjah Stadium watching Pakistan's Aaqib Javed decimate the Indian batting line-up in the final of the Wills Trophy.

Aaqib claimed seven wickets for 37 runs, a world record, including a hat-trick: Ravi Shastri, Azharuddin, and Sachin Tendulkar — all three given out LBW. Two of these decisions were apparently questionable, but that's not the point of this post.

Aaqib Javed was only 19 at the time. How did he even get to play for his country at such a young age and with hardly any cricketing experience?

Here's the story in Aaqib's own words:

"One day when I was in college, Wasim Raja held trials at the Gaddafi Stadium for some camp. I landed up there almost as a joke. Some of my friends were pulling my leg, doing zabardasti. It was the first time in my life that I had entered the Gaddafi Stadium. The system at that trial was that fast bowlers had to bowl two deliveries and bas, that was it. I had my turn, I bowled my two balls. I was sure that nobody was even watching. There was such a crowd, people were talking, hanging about. It was easy not to get noticed. After I finished I kept watching the trials from the sidelines. The more boys that I saw, the more I began to realise that I was actually quite good. But for some reason, I never made it to the short list.

"So I went to Wasim Raja later and told him, 'I think you weren't looking when my turn came. I think I'm not bad. Why don't you give me another chance?' He was a bit surprised, but he said, 'Okay, go ahead.' I bowled three-four balls. They were good balls, outswingers. He selected me for the camp. The camp ran for one month. And at the end of that month, he said, 'Aaqib Javed is the most talented bowler in this camp.' I think that was a huge moment in my life. It was Wasim Raja who unearthed my hidden talent; he made me aware of my potential. That's the point when I became serious about cricket."

Aaqib soon found himself leaving for Australia with the Pakistan team in 1988. And three years later, he was wreaking havoc in Sharjah, winning the final against India almost single-handedly.

None of this would have happened if Aaqib had not chosen to make things happen instead of waiting for things to happen.

Because he had confidence in his own ability — "The more boys that I saw, the more I began to realise that I was actually quite good" — he had the chutzpah to go up to the "boss" and question his non-selection.

How's that for initiative?

Many of the young people I know would be so much more successful in their lives and careers if only they had more confidence in themselves, and took the initiative and made things happen instead of waiting for things to happen. Like Aaqib Javed.

***

This fascinating insight into the rise of a modern fast bowler comes from Rahul Bhattacharya's Pundits from Pakistan, one of the best books I have read about cricket. Bhattacharya began writing on cricket in 2000; this book, which also works wonderfully as a travelogue, was written after India's tour of Pakistan in March-April 2004, which he covered for the Guardian and Wisden.

Tuesday, March 8, 2011

Two fabulous movies — but are they for everyone?

Both Black Swan and The King's Speech are so absorbing that you lose yourself in them (that's what happened to me over the weekend).

There's a profound psychological aspect to Natalie Portman's portrayal of the angst-ridden ballerina in Black Swan. And she does such a good job of it that one can have no quarrel with her Oscar for Best Actress.

In The King's Speech, Colin Firth is superb (and a fitting winner of the Best Actor Oscar) as the royal stammerer. This film is based on a true story and that makes it all the more touching Geoffrey Rush is marvellous as the speech therapist and the scenes featuring the "teacher" and the "student" alone are worth the price of the ticket. In addition, there is a lot of humour and wit in this movie.

TALKING POINT: Colin Firth, Geoffrey Rush in The King's Speech.

I have to say, though, that neither of these films may appeal to the average movie-goer. Both are for thinking people. It helps to know something about ballet and Swan Lake to really appreciate Black Swan. And it helps to know something about British culture and the British public's obsession with the royal family and the story of a king's renunciation of his throne to marry the woman he loved to really appreciate The King's Speech, which also won, deservingly, the Best Picture Oscar.

After you watch both, let me know whether you agree with my views.

Friday, March 4, 2011

What PR professionals should not do to journalists

And just as important, what journalists should not do to PR professionals.

But first, a little background. Earlier this week, Commitscion Samarpita Samaddar (Class of 2010), who is the public relations officer of IFA (India Foundation for the Arts), had an unpleasant encounter with a journalist in Bangalore. Samarpita later wrote on Facebook about the tantrums this journalist had apparently thrown because of "a DVD that cannot be copied due to copyright issues". Another Commitscion, Saroj Joseph (Class of 2006), who is the PR manager for Lush, also wrote about her experience with some journalists "who do not hear you out and just bang the phone and you are left staring at the phone".

Now, in my time as a journalist (almost 25 years with newspapers and media groups in Mumbai, Dubai, and Bangalore), I have met a few unprofessional PR execs. I may not have been rude to them but I let them know in subtle ways that I wouldn't give them the time of day.

I have also met some PR professionals who are nice people, but, sadly, they don't seem to understand that journalists and newspapers are not to be used to promote their clients' agenda.

Why would I be interested in giving publicity to something that has no news value? When I was working as a journalist, what I wanted from a PR professional was news. And I am glad to say I have been fortunate to interact with quite a few no-nonsense PR execs who were brilliant at their work. Give me the news point, I would say to them, and leave it to me to do the story. They understood. I reciprocated.

Back to Samarpita's grouse. I told her that I agree with her 100%: The journalist she is referring to had no business making a fuss about "a DVD that cannot be copied due to copyright issues" if it was NOT RELEVANT to the story. However, it is important to remember that journalists are in the best position to decide what is relevant to the story. Also, every industry has its share of rogues and incompetents. So there are bad journalists, there are sloppy journalists, there are freeloading journalists but I believe they are a minority.

And this was my advice to Saroj: "I am not sure you should expect any journalist (unless he or she knows you well) to have the time to speak with you on the phone. When I used to get calls from PR professionals when I was busy, I would tell them to send me a fax (this was in the pre-email era) or, later, send me an email. If I found the event/press release newsworthy, I would follow up by assigning a reporter to check it out."

This brings me to the main point of this post: The eternal tussle and, sometimes, nasty feuding between journalists and publicists. Which is sad. Because we need each other. So we need to work together.

Here's what might help us to understand each other. First, a list of PR no-nos. And, second, a list of things journalists should not do to publicists.

CHRISTOPHER ELLIOTT
Both lists have been put together by consumer advocate and journalist Christopher Elliott. (I am obliged to Commitscion Jalaja Ramanunni, Class of 2009, for sending me the links.)

Elliott's lists make so much sense, and what he has to say is so important, that I am reproducing below both lists in full. Not only will journalists and PR professionals benefit from studying them but aspiring media professionals will also be able to learn how to modify their behaviour when they enter the industry.

TOP 10 PR NO-NOS
BY CHRISTOPHER ELLIOTT
10. Asking me for an exact air date or publication date on a story. Although it is your right to know when a story is going to appear (and I will gladly tell you) I often don’t know the precise date until just before publication.

9. Sending me an unsolicited press kit. Come on. Do you have any idea how many trees you’re killing?

8. Asking what my “angle” is. I often don’t know until I’m done with my reporting. Rest assured, you will know what the story is about when I’m running my fact-check with you.

7. Calling to find out if your client is in the story.
I don’t know until the story is published. Often, neither does my editor.

6. Requesting a letter of assignment. I wouldn’t ask for information and then not write about it. What kind of travel writer do you think I am? ;-)

5. Mailing me something “embargoed” or asking me to sign a nondisclosure statement. I’m a journalist — I get paid to break news, not keep your clients’ secrets.

4. Sending me an e-mail that begins, “Dear {USER_FIRSTNAME}”. Look, if you’re gonna spam me, at least learn how to use the software.

3. Pitching me for an outlet I haven’t written for in years. Everything I write is online. Take a few minutes and read up. I’ll love you for it.

2. Calling my editor when you’re not happy with a story. I’ll find out, and when I do, we’ll both be unhappy.

1. Following up with a phone call to “see if I got the press release.” Honestly, they should expel people from PRSA for doing this.
  • To read Elliott's post in its entirety, go here.
10 THINGS I'D NEVER DO TO A PUBLICIST
BY CHRISTOPHER ELLIOTT
 10. Misrepresent my story. I’ll always tell you what my story is about (but please remember, I have editors who reserve the right to change my angle).

9. Hang up on you.
If you call me — no matter how persistent you are — I won’t hang up on you. Ever.

8. Ask you to write the story for me. That includes pilfering wording and original thoughts from a press release.

7. Lecture, lecture, lecture. Who cares what I think, anyway? It’s what’s in the story that’s important.

6. Take anything you say (or do) personally. You’re a pro, and sometimes a client asks you to do things. I understand.

5. Ask for a freebie. There is a special place in hell reserved for journalists who abuse their position to get free stuff. I’m not too keen on going there.

4. Complain to your client or boss about you
. You have enough to worry about already. The only reason I would go over your head is if you stop responding to my e-mails, calls or singing telegrams.

3. Be rude. Politeness is what separates us from the animals. I’ll endeavor to be a gentleman, always.

2. Ask you to do my reporting. Last time I checked, that was my job.

1. Ignore you. If I get a personal e-mail, I promise to respond to it as quickly as possible. If I get a call, I’ll try to return it expeditiously. (This doesn’t apply to mass-mailings or calls to “follow up” on a press release.)
  • To read Elliott's post in its entirety, go here.
What do journalists have to say about these two lists? What are the thoughts of PR professionals when they read these 20 points? And what do media students have to say?

*

ARCHITA NADGOUDA

"I RELATE TOTALLY
TO THIS POST"

Commitscion ARCHITA NADGOUDA (Class of 2011), who works with the PR firm Edelman in Bangalore, posted this comment on my Facebook link: Sir, I relate totally to this post. In my three months at work I've experienced all that you've mentioned. I know that anything with news value gets picked easily by the journos (even without us being pushy about it). But they too have to understand that they need us as much as we need them and not act pricey when we call them (I know of journos who have published wrong information just because they didn't want to hear us out completely. Doing this repeatedly will only reflect badly on their newspaper!).

I think the bickering will end only if both parties learn to respect each other and develop a better understanding of each other's profession.

P.S. This post was really informative. I'll share it on my wall for my colleagues. Thanks. :)


*

SINDHU PAWAR
"EVERY PR PROFESSIONAL
SHOULD READ THIS"

Commitscion SINDHU PAWAR (Class of 2011), who works with the PR firm Nucleus in Bangalore, posted this comment on my Facebook link: Thanks for sharing this, Sir. I completely agree with it. As a PR person, I would like to say that every PR professional has to read this, understand the implications, and make clients understand them as well. And then, come up with better strategies and ideas; think about what it is that is newsworthy instead of bugging journalists every time regarding something that is not "sellable" or newsworthy.

Even I am going to share this on my wall. Once again, thank you Sir :)

Sunday, February 27, 2011

50 rants to make you think about bad English vs good English

Rant No. 1: Why do we ring up and say "XYZ is there?" Shouldn't we ask, "Is XYZ there?"

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Rant No. 2: Why do we say, "Send me a mail", when we mean, "Send me an email"?

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Rant No. 3: Why do we say, "I am tensed" or "I am tensed up" when we mean, "I am tense"?

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Rant No. 4: Why do we say "one of my friend...", when we should say "one of my friends..."?

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Rant No. 5: Why do we say "12 noon" and "12 midnight" when "noon" and "midnight" will suffice? (A Bangalore Mirror news report referred to "12 midnight".)

  • For comments and explanations (Rants 1-5), go here.
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Rant No. 6: Why do we write "miniscule" when the correct word is "minuscule"? (Strangely, the best-edited magazine in town, Time Out Bengaluru, used "miniscule" in its Nov. 12-25 issue, Page 25 — "The number of Indians checking into geo-social networks is currently miniscule...".)

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Rant No. 7: Sandeep Mishra (Sunday ToI) interviews a sexagenarian slum-dweller in Bhubaneswar and quotes her as saying, "They (her daughter and family) occasionally visit me and extend some pecuniary help." Extend some pecuniary help? Who talks like this? Not me and certainly not a sexagenarian slum-dweller in Bhubaneswar. I stopped reading the interview at that point. Mr Mishra: Please read Indlish, by Jyoti Sanyal.

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Rant No. 8: Santosh Kumar RB writes in DNA (Nov. 15, Page 5): "The police SAID that Gowda REPORTEDLY told them that she was suffering from depression and was getting treated FOR THE SAME" (EMPHASIS mine to highlight the BAD ENGLISH). Mr Santosh Kumar: Please read Indlish, by Jyoti Sanyal.
  • For comments and explanations (Rants 6-8), go here.
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Rant No. 9: When are we going to realise that "ofcourse, atleast, inspite, infact, incase" are TWO words? ToI of Nov. 18, 2010, had "infact" in the lead story in the business section.

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Rant No. 10: What's with "wee hours"? In two related stories on Page 1 of DNA today (Nov. 19), H.M. Chaithanya Swamy writes about an accident that happened "in the wee hours of Wednesday". Mr Swamy, please read Indlish, by Jyoti Sanyal — scroll down this post to learn why you should not use words and expressions from pre-Victorian literature in a news report.
  • For comments and explanations (Rants 9-10), go here.
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Rant No. 11: Strapline in Bangalore Mirror: "After clinching India's second gold, Bajarang Lal hopes that government will now come to the aide of rowers". Do BM subs not know the difference between "aide" and "aid"? And do they not know the difference between "prostrate" and "prostate"? A story about prostate enlargement problems referred to the gland as the "prostrate" in the headline, photo caption, text.

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Rant No. 12: Why do we say "bored of (something)" when we should say "bored with (something)"?

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Rant No. 13: Why do we write "(sound) byte" when it should be "(sound) bite"?

UNACCEPTABLE: "Basu makes literary reporting easy — when you meet him, he converses in convenient bytes." Interview/review, Page 58, Tehelka, Nov. 20

ACCEPTABLE: "It might take decades before mankind's overactive output of text has been converted into bytes." Article on e-book readers, Page 50, Tehelka, Nov. 20

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Rant No. 14:
Why do we write "upliftment (of society)" when it should be "uplift (of society)"?

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Rant No. 15:
Why don't we know the difference between alternate/alternately and alternative/alternatively? Here is a DNA announcement from the After Hrs. section: "Foodscape and Barcode will now appear alternatively every Thursday". Shouldn't that be "alternately"?
  • For comments and explanations (Rants 11-15), go here.
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Rant No. 16: Why do we say "first-come-first-serve" when we should say "first-come-first-served"?

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Rant No. 17: I am a big admirer of Mint and Mint Lounge but in the magazine-format Lounge of Nov. 27, a standfirst refers to "alumni Sidin Vadukut" and the article itself refers to Mallika Sarabhai as an "alumni" of IIM-A. In the first case it should be "alumnus"; in the second case it should be "alumna". Also, on Page 49, Vadukut spells "in spite" as one word in his tech review. I am aghast.

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Rant No. 18: Why don't we know the difference between"lose" and "loose"? We "lose" weight, we wear "loose" clothing — not the other way around.

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Rant No. 19: Why don't we know the difference between "literally" and "figuratively"? When we’re angry do we "literally" hit the roof? Even Shobhaa De, writing in the Sunday ToI, has a problem with "literally": "Sure, power is an aphrodisiac and some vain journos have taken the aphrodisiac part literally to err... screw their detractors!" One, this is in bad taste. Two, power is not a literal aphrodisiac.

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Rant No. 20: Why don't we know the difference between "few" and "a few"? When we say, for instance, "I have few friends", we mean "I have hardly any friends"; when we say "I have a few friends", we mean "I have some friends".
  • For comments and explanations (Rants 16-20), go here.
***

Rant No. 21: Why don't we know that non-essential clauses placed in the midst of a sentence should be set off from the rest of the sentence by commas?

UNACCEPTABLE: "Ashok Row Kavi, the Father of gay activism in India said, 'What I like....' " (Bangalore Mirror, Dec. 5)

ACCEPTABLE: "Ashok Row Kavi, the father of gay activism in India, said, 'What I like....' "

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Rant No. 22: In my time, headline errors were unforgivable. ToI has goofed up twice today (Dec. 7) — what do you make of that?

1. Page 18, lead story: "Champion of free speech become its worst gag"

2. Page 19: "Miner offers $3.5B for Riversdale in which Tata hold biggest stake"

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Rant No. 23: Why does ToI insist on using the lower case "i" for the first person singular on the Edit Page?

Page 16, Dec. 5: "When i was checking in..."; "But for all my trying, i could not match the shared pain i saw...."

Page 16, Dec. 8: Headline — 'I played a baddie in Aayi milan ki... But i got all the seetis'; "When i came out of hospital, i looked like a peeled tomato".

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Rant No. 24: Why don't we know how to spell "calendar"? Caption in Mint (Dec. 4): "... Toyota expects to sell 70,000 units of the two cars by the end of the next CALENDER year." [emphasis added]

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Rant No. 25: Why do so many of us spell (and pronounce) "pronunciation" as "pronounciation"?
  • For comments and explanations (Rants 21-25), go here.
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Rant No. 26: Why do we write "for e.g." when "e.g." means "for example (exempli gratia)"?

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Rant No. 27: Why do we continue to use ":—" as a punctuation mark? Don't we know it's a dodo? Depending on the context, we should use either the colon or the dash; never both.

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Rant No. 28: Why don't we know it's "P.T.O.", not "P.T.O"; "U.S.A.", not "U.S.A"; "M.A.", not "M.A". Have I made my point?

***

Rant No. 29 (This one is dedicated to Divya Lobo, Class of 2010, who taught me a few things in class, including the correct way to pronounce "sword". Thanks, Lobo): Why don't we know how and when to use hyphens when describing someone's age?

UNACCEPTABLE: "I was gay when I was 12-years-old." (Bangalore Mirror, Dec. 5)

ACCEPTABLE: "I was gay when I was 12 years old. I just didn't know it then."

***

Rant No. 30 (This one is dedicated to Padmini Nandy Mazumder — Class of 2011. She knows why.):

Why are we so fond of using the circumlocutions "first and foremost", "each and every", "until and unless"? Why don't we stick to either "first" OR "foremost"; "each" OR "every"; "until" OR "unless" depending on the context?
  • For comments and explanations (Rants 26-30), go here.
***

Rant No. 31: Why don't we know how to distinguish a declarative sentence from an interrogative one? DNA published a story today (Jan. 5) with this headline: "Why keeping New Year resolutions is difficult?" That question mark at the end reduced the headline to "babu" English and ruined the story for me.

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Rant No. 32: A "dais" is a raised platform, as at the front of a room, for a lectern, throne, seats of honour, etc. Why do so many of us say or write "dias" when we mean "dais"?

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Rant No. 33: Why is it necessary to use the word "dusty" to describe libraries or encyclopaedias?

UNACCEPTABLE: "Wikipedia [has] replaced libraries stocked with heavy, dusty encyclopaedias." — Mint, Dec. 31

For one, it is a cliché. Second, I have never seen a dusty library or encyclopaedia. Have you?

***

Rant No. 34: India Today (Jan. 10) has no problems with the F-word, spelling it out in full in one article. But in another piece in the same issue it uses asterisks to camouflage a Hindi obscenity (ch*****). What gives?

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Rant No. 35: What is this "ya" one finds so often in Facebook status updates? Here's one: "He's a friend ya...." And here's another: "i ll come tomo ya... m ok hw u?" I understand all the shorthand used on FB but for "ya". Is it supposed to be "yeah"? Or "yaar"? Or is it just another crutch word like "basically"?
  • For comments and explanations (Rants 31-35), go here.
***

Rant No. 36: When did "post" become the preferred substitute for "after" (when not used as a prefix)?

UNACCEPTABLE: "I'm filing something tonight, which I just got to know of post our meeting."

ACCEPTABLE: "Post-recession, Europe is a little more open"

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Rant No. 37: Why do we say "cope up with (something") when it should be "cope with" (something)?

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Rant No. 38: Why don't we know the difference between "maybe" and "may be"? The opening line of Sunil Gavaskar's column in Sunday Times (Jan. 16) reads: "The Tests maybe over in Australia and South Africa, but...." That should be "may be".

If he wanted to use "maybe", he could have written "Maybe the Tests are over in Australia and South Africa, but...."

***

Rant No. 39: Why don't we know that the @ symbol in email addresses is pronounced "at" and not "at the rate of"?

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Rant No. 40: Why don't we know how to make simple plurals?

UNACCEPTABLE: "Daily Bread is looking for franchisee's." (Ad in Bangalore Mirror, Dec. 5)
ACCEPTABLE: "Daily Bread is looking for franchisees."

UNACCEPTABLE: "Here are some email ID's."
ACCEPTABLE: "Here are some email IDs."
  • For comments and explanations (Rants 36-40), go here.
***

Rant No. 41: Why are some (many?) of our newspapers so fond of using the non-specific and often inappropriate word "miscreant" in crime stories when there are perfectly serviceable equivalents, which are not only specific but also appropriate?

UNACCEPTABLE: "[A city corporator] was shot dead by unidentified miscreants ... on Sunday afternoon." (Bangalore Mirror, Jan. 17)

BETTER: "[A city corporator] ... was shot dead by a group of seven assailants ... on Sunday." (ToI, Jan. 17)

BETTER: "[A city corporator] ... was shot [dead] by a seven member gang in broad daylight on Sunday...." (DNA, Jan. 17)

Read veteran journalist Jyoti Sanyal's views on the subject: "Who's this 'miscreant'?"

Mini-rant: In the DNA report, it should be "a seven-member gang" — the sub has left out the hyphen. Also, "broad daylight" is one of the oldest of cliches. Wouldn't "Sunday afternoon" have sufficed?

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Rant No. 42: Why do our newspapers begin hard news reports with "In a bizarre incident... / In an audacious incident..."? Readers can surely infer for themselves if the incident is bizarre or audacious by getting quickly to the heart of the story, which is not going to happen if you persist in delaying the main point by beginning with a pointless comment or subordinate clause.

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Rant No. 43: Banner headline on sports page of ToI today (Jan. 24): "SA survive Pathan pyrotechnic". That should be "pyrotechnics", because it is a noun in this context. (ToI Sports Desk: Ignorance is NOT bliss.)

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Rant No. 44: It's not "an" university. It's not "a" orange.

And it's not "an" Eurostar train, as has been published in ToI on Jan. 25 (Page 2, caption).

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Rant No. 45: Why don't we know the difference between the modifier "everyday" and the phrase "every day"?

Headline in DNA's After Hrs. supplement yesterday (Jan. 26): "I am a proud Indian everyday". Wrong. That should read: "I am a proud Indian every day".

CORRECT: I go to college every day.
CORRECT: Going to college is an everyday affair.
  • For comments and explanations (Rants 41-45), go here.
***

Rant No. 46: Why do so many of us insist on spelling "definitely" as "definately"?

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Rant No. 47: Why do so many of us insist on spelling "interested" as "intrested" and "interesting" as "intresting"?

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Rant No. 48: It's "hold on to (something)", NOT "hold onto (something). It's "he is up to (something)", NOT "he is upto (something).

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Rant No. 49: Why do some (many?) of us use two spaces after a punctuation mark when only one space is necessary? (Thank you for the tip-off, Atri Mukerjee.)

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Rant No. 50: Why do we insist on spelling "privilege" as "priviledge"? (This one is dedicated to Shanika Bhowmick. She knows why.)
  • For comments and explanations (Rants 46-50), go here.

(11) Facebook rants to make you think about bad English vs good English (46-50)

Rant No. 46: Why do so many of us insist on spelling "definitely" as "definately"?
January 28 at 10:36am
    • Sanaa A'esha Really? Never seen that before.
      January 28 at 11:13am

    • Ramesh Prabhu Sanaa: When is the last time you corrected an answer sheet or a written assignment? :-)
      January 28 at 11:20am

    • Sanaa A'esha Haha! I guess copy checking isn't that bad a part of a job after all.
      January 28 at 11:22am

    • Vidya Nayak i definately dont:)
      January 28 at 1:27pm

    • Ayushman Baruah This is too obvious I thought but ya as a teacher I am sure you come across lots of people...
      January 28 at 2:32pm

    • Ramesh Prabhu Yes, Ayushman, lots of YOUNG people who think "definitely" is spelt "definately".
      January 28 at 2:36pm

    • Catherine Dequadros Lol! I was confused for a very long time till Ron Ma'am drilled it into my head :P
      January 28 at 2:54pm

    • Ayesha Tabassum I haven't come across this one Sir... most people spell it as 'definitely'
      January 28 at 3:00pm

    • Ramesh Prabhu Ayesha: See Catherine's comment above. And re-read my reply to Sanaa's comment.
      January 28 at 3:01pm

    • Ayesha Tabassum Ok Sir... agreed with you... but I was DEFINITELY not confused :)
      January 28 at 3:06pm
       
    • Samarpita Samaddar Catherine: REALLY? Like really? :O
      January 28 at 3:50pm
       
    • Tania Sarkar similar goes for 'definition'... they spell it as 'defination'!
      January 28 at 7:48pm
       
      ***
      Rant No. 47: Why do so many of us insist on spelling "interested" as "intrested" and "interesting" as "intresting"?
      January 31 at 10:21am
       
      • Samarpita Samaddar likes this.
        • Samarpita Samaddar And that makes me flinch every time. How can people not know the difference?
          January 31 at 11:28am

          ***
          Rant No. 48: It's "hold on to (something)", NOT "hold onto (something). It's "he is up to (something)", NOT "he is upto (something).
          February 1 at 10:15am
           
            • Ramesh Prabhu
              Handy Hint: On to vs. Onto
              It's easy to pass over this one in conversation, but when editing, you may find yourself coming to a complete halt to decide between the two. According to Merriam-Webster, "onto" is a preposition meaning "to a position on" (he hopped onto the bike). Separately, "on" is an adverb and "to" is a preposition, which refer to position and movement respectively (he hung on to the handlebars).

              For me, those definitions are too similar to quickly make a distinction. It helps to determine whether "on" is part of the verb it's modifying (hopped on), but fortunately, The Chicago Manual of Style offers a more useful trick: mentally say "up" before "on." If the sentence still makes sense, then "onto" is probably the right choice (he hopped up onto the bike).

              http://bluepencilediting.blogspot.com/2008/12/handy-hint-on-to-vs-onto.html
              February 2 at 10:27am
           
          ***
          Rant No. 49: Why do some (many?) of us use two spaces after a punctuation mark when only one space is necessary? (Thank you for the tip-off, Atri Mukerjee.)
          February 2 at 10:28am

        • Nida Merchant likes this.
           
        • Ramesh Prabhu Why you should never, ever use two spaces after a period. -- http://www.slate.com/id/2281146/
          February 2 at 4:48pm
           
          ***
          Rant No. 50: Why do we insist on spelling "privilege" as "priviledge"? (This one is dedicated to Shanika Bhowmick. She knows why.)
          February 3 at 10:19am
           
        • Dipankar Paul The same reason why 'seperate', 'pronounciation', 'reccommend', 'embarass' (and others) exist in the lexicon of the doomed...
          February 3 at 11:26am
           
        • Samarpita Samaddar Good one.
          February 3 at 2:18pm