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Sunday, August 15, 2010

When house style is no longer sacrosanct...

...you will find boo-boos like the ones in today's Sunday Times (Bangalore edition):

1. Headline on Page 1: "After merchandize, catering may be the next casualty"

2. Intro to the story below that headline: "Even as the merchandizing deal fell through on Friday..."

Merchandize? Merchandizing? This is what happens when "-ise" endings are routinely — and without thinking — changed to "-ize" endings "to conform with house style".

The strange thing here is that ToI style, going by what I have read, seems to be to use "-ise" endings. So what's up with "merchandize"? What next? Advertize? Advertizing?

3. A Page 1 story talks about the government wanting Dow to pay up Rs.1,500 crore to the Bhopal gas victims and both in the headline and in the story the newspaper uses the new rupee symbol (which I am not able to use yet on my blogs). But on Page 4 in the resident editor's column, "To The Point", the paper goes back to using the old rupee symbol. And this seems to be the pattern on every other page but Page 1.

What is the house style here? What gives, Mr Editor?

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