Mint has this great series called Spot Light for advertising and marketing professionals. An expert is asked to comment on an ad campaign, the new Adidas TVC, for example, and his or her views convey a great deal to us about why something works (or doesn't).Here's Prakash Varma (the Hutch pug, the Vodafone zoozoos) on the Adidas campaign.
Advertising and marketing students will benefit from bookmarking Spot Light and reading the comments every week.
No comments:
Post a Comment