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Sunday, September 16, 2012

Are YOUR PowerPoint slides doing more harm than good?

PowerPoint is ubiquitous. Not only in boardrooms and conferences rooms but also in classrooms (yes, I use it, too, and so do my students when they make in-class presentations).

As Bob Parks writes in a recent issue of Bloomberg Businessweek, "No matter what your line of work, it’s only getting harder to avoid death by PowerPoint."

The article continues:

Since Microsoft launched the slide show program 22 years ago, it’s been installed on no fewer than 1 billion computers; an estimated 350 PowerPoint presentations are given each second across the globe; the software’s users continue to prove that no field of human endeavour can defy its facility for reducing complexity and nuance to bullet points and big ideas to tacky clip art. (italics mine)

Ouch!



There's more in the same vein:

As with anything so ubiquitous and relied upon, PowerPoint has bred its share of contempt. Plug the name into Twitter and you’ll see workers bashing the soporific software in Korean, Arabic, Spanish, and English as each region starts its business day. Part of this venting may stem from a lack of credible competition...

Microsoft’s other ubiquitous products, such as Word and Excel, don’t draw the same widescale ire. As PowerPoint’s sole function — unlike word processing and arithmetic — is grounded in visual arts, its slides do more harm than good. They bore audiences with amateurish, antiquated animation and typefaces and distract speakers from focusing on the underlying structure of their creators’ speeches.

Double ouch!

If you use PowerPoint (and who doesn't?), you will want to read this article in its entirety and then rethink your own slide-presentation strategy: "Death to PowerPoint!".
  • Cartoon courtesy: CartoonStock

The incredible story of how a documentary, "Kony 2012", went viral and helped raise millions of dollars for the NGO that made it

Headlined "Guerrilla marketing" (great title, that), a five-page feature in a recent issue of Bloomberg Businessweek has re-focused the spotlight on a 30-minute film about the heinous acts of an African warlord.

Kony 2012 was launched on YouTube by the US-based NGO Invisible Children in March Facebook and Twitter users will remember the many "shares" and "likes" the link gathered on the way to becoming a worldwide sensation and its popularity resulted in, according to the article, nearly two million people visiting the donation page of Invisible Children within the first few weeks of the campaign.

JOSEPH KONY

Bloomberg Businessweek staff writer Claire Suddath, who has clearly done an enormous amount of research for this story, tells us that Invisible Children co-founder Jason Russell designed Kony 2012 to do two seemingly incompatible things:

1) explain a protracted international conflict happening very far away; and 2) be as popular as a Buzzfeed list. Russell did away with much of Kony’s back story and focused instead on the target audience: teenagers and twentysomethings browsing Facebook (FB) and Twitter.

He added some feel-good philosophy about the interconnectedness of society, scored the film with a dubstep song, and shortened it to 29 minutes and 59 seconds because a timestamp starting with a 2 looked less daunting than one with a 3.

Russell also put his young son Gavin in the film because, as Invisible Children’s director of idea development, Jedidiah Jenkins, explains, “if you want to get something watched online, you either have to put funny cats in it or little kids.”

What a terrific lesson that is about how to engage your target audience. Now you know why I think "Guerrilla Marketing" is such a wonderful headline for this piece.

There's more in the article in terms of marketing wisdom as well as human interest. I was intensely moved, for instance, by the description of Russell's plight today:

He couldn’t be interviewed because he’s recovering from the “brief reactive psychosis” — a psychotic episode often caused by stress — he suffered after the release of the video, according to Invisible Children. He hasn’t returned to work. In an e-mail, his wife described his recovery process as “building invisible fences around what’s sacred [and] getting back to life.”

And why was Russell stressed out? Because, Suddath writes, the backlash against Kony 2012 was as swift as the video's spread.


At the height of the criticism this spring, 10 days after Kony 2012’s release, police found him naked and shouting in a residential San Diego neighbourhood, apparently suffering a nervous breakdown. Footage of the incident quickly appeared on TMZ and Gawker.

Why was there a backlash? What was the criticism about? Read "Guerrilla Marketing" here to know more. Also read: "Five Reasons the Kony Video Went Viral".
  • Photographs courtesy: Bloomberg Businessweek
  • As far back as March 1998, The New Yorker, one of the most cerebral magazines in the world, had published a report on the atrocities committed by Joseph Kony. Read it here: "Letter from Uganda".
UPDATE (July 30, 2018): Read this BBC News profile of Joseph Kony: Child kidnapper, warlord, 'prophet'.

Friday, September 14, 2012

The most intelligent comment I have read on the Aseem Trivedi controversy

COURTESY: AJIT NINAN/ToI
There have been many reports and editorial comments on the arrest in Mumbai last week of cartoonist Aseem Trivedi. But it is veteran journalist Salil Tripathi, whose writing I admire, who has put the whole issue in perspective.

And the issue, he writes in his column in Mint is not whether Trivedi's humour is juvenile or witty. That is irrelevant.

To be sure, the cartoons for which Trivedi landed in trouble are neither great works of art, nor are they necessarily funny. Like graffiti, some of his cartoons remind one of teenage toilet humour ...  But... his right to express himself is fundamental, even if it is a rant ... For the Constitution recognizes his right to express himself, without preaching violence. And he aims to taunt and ridicule, even if he may end up irritating and disgusting some. But that’s the point of the law.

And look how Tripathi treats the person who filed the case against Trivedi in the first place:

When the laws are wrong and the defendant acts to exercise his freedom, what is the state to do? Err on the side of freedom. And yet, unfortunately, from the police who registered the complaint of a random busybody (who shall remain nameless here, to deny him the oxygen of publicity he craves), and the prosecutor who decided to argue the case, and the magistrate, who thought it fit to admit the case, the state has capitulated again to the hypersensitive, insecure among us.

This is commentary of the highest order. Read the column in its entirety here: "Aseem Trivedi vs the State".

COURTESY: RAJNEESH KAPOOR

Also read:

Thursday, September 13, 2012

How do you know the company you are going to be working for is right for you?

By conducting an informational interview, that's how.

And what is an informational interview? Here's Mark Nichol, editor of the Daily Writing Tips blog, explaining the term:

It’s a meeting with someone in a position, department, company, or profession that intrigues you. You’re not certain whether you are suited for or interested in that career, so you ask someone who knows what working in such an environment involves. (Equally important is what an informational interview is not: It is not a stratagem for finagling an opportunity to ask for a job under the guise of merely obtaining information.)

This seems like something we would do as a matter of course. But do we do it systematically? Do we do it in the manner Nichol prescribes? Ah! There's the rub.

From how to set up an informational interview and what to do if the subject declines to answer the questions you must ask — Nichol covers all the bases.

Coming to the questions, Nichol makes it clear you must find out what you can through your own research first. Then he provides a dozen questions which, he stresses, you must not just recite: "The interview should be more of a conversation." Sound advice, that.

Here are some of the questions on Nichol's list:
  • How do you spend your workday, and what are the weekly, monthly, and yearly cycles, if any, of your workload?
     
  • What is the balance of routine and novelty in your job? Does your work largely follow a set pattern, and does that appeal to you, or is it mostly unpredictable, and do you like that?
     
  • What type of skills and knowledge did you bring to your job, and what have you acquired? What skills or knowledge do you apply most often?
     
  • (Briefly outline your educational/work history.) How would one start out in this profession, and what other coursework or job experience would you recommend or you would consider indispensable?
And, in conclusion, Nichol offers two important tips:
The most important thing to say, of course, is “Thank you — I appreciate that you took the time and effort to help me in my research” — and to do so again in writing (in a mailed note or postcard, not an email message).

Also, honour your pledge not to exploit the person’s offer to meet with you as a pretence for hinting about employment. 

Again, very sound advice. If you are about to begin your job search for the first time, or even if you have a few years' experience and are looking for new options, you will want to read what Mark Nichol has to say about informational interviews: "What is an informational interview?"

Wednesday, September 12, 2012

Yes, a novel set in Estonia can be riveting

I knew next to nothing about the Baltic states Estonia, Lithuania, Latvia when I began reading Purge on Saturday night.

By the time I finished the book this morning over breakfast I had developed, through the eyes of Aliide Truu, the protagonist, a sound understanding of the sufferings of Estonia and Estonians before World War II, during World War II, and after World War II, until the country became free again during the post-Gorbachev era.

SOFI OKSANEN
Of course, that's as far as history goes. Purge, though, offers much more than a history lesson it gives readers a unique insight into human behaviour with a cast of characters ranging from an apparently sweet old "grandmother" to a young woman on the run from men who have forced her into sexual slavery.

Sofi Oksanen, the Finnish-Estonian author, won the European Book Prize for Purge, which she wrote in Finnish, in 2010. I am not surprised. It's time now for the English-speaking world to discover her.
  • Read Sofi Oksanen's prize acceptance speech here.
  • Read Maya Jaggi's review of Purge in the Guardian here.

Monday, September 10, 2012

181 stories of how books got their titles

Ten minutes ago I received an e-mail from Commitscion Natasha Rego (Class of 2014), a co-editor of the college newspaper. She wrote that she happened to read my post on Ray Bradbury today, and after clicking on the links I had provided she realised that Bradbury is the author of Fahrenheit 451, the novel set in a dark future in which reading is illegal and firemen burn any house that contains books.

"I watched this movie a week ago," Natasha added, "and I was going to tell you about it sometime this week. I thought you would find it interesting to know that Fahrenheit 451 is the temperature at which paper burns (I think)."

A quick Google search led to a serendipitous discovery: There's an entire blog, published by journalist and writer Gary Dexter, that is devoted to the origins of book titles. How cool is that!


Looking up the appropriate post on "How Books Got Their Titles" led to another discovery: Bradbury might have got Celsius and Fahrenheit mixed up. I didn't know that. Check it out here: "Fahrenheit 451 by Ray Bradbury". (By the way, Slate magazine has also taken a stab at answering the question: "Does Paper Really Burn at 451 Degrees Fahrenheit?")

True, the post may not be conclusive as far as the temperature at which paper burns is concerned. But it's such fun for book-lovers to learn how some of the best-known books got their titles. Here's Dexter on the origins of Winnie-the-Pooh, for example. Want to know who Jeeves, P.G. Wodehouse's immortal creation, was named after? Take a peek here.

In all, there are 181 stories of how books got their titles. The full list can be accessed here.

Here's how to make time to read

I have lost count of the number of times I have urged my students to develop a reading habit only to be told, "We don't have time to read."

I have written earlier about the importance of reading for young people, especially if they aspire to be media professionals: "A love of books is fundamental. Reading should be like breathing. Then the writing will follow. And it will flow. Unhesitatingly. Copiously. Gracefully. ("If you don't read, you can't write.")

But I am stumped, I have to confess, when I am confronted by a "no time for reading" retort. So I was deliriously happy when I came across an article titled "5 Ways to Make More Time to Read" (posted on November 11 last year). Robert Bruce, a full-time web writer who also happens to be on a quest to read all of Time magazine's 100 Greatest Novels, first explains how, in the last few years...

...I’ve dramatically changed my lifestyle. I’ve trained for five half marathons and two full marathons while working a full-time job. I’ve read 30 novels since last September. And, on top of all that, my wife and I had our first child last June. Kids have a slight effect on your schedule. Maybe you’ve heard?

And then he outlines the tips that helped him make more time to read:

1. Sacrifice something.
2. Make a routine.
3. Set a goal.
4. Have fun.
5. Mix it up.



Each of the points listed by Robert Bruce comes with its own sensible explanation and workable plan. Read the post in its entirety here. And browse through the more than 300 comments, too.

Now do you think you will have time to read?

Thursday, September 6, 2012

How to avoid being a grammar goof

Of the many grammar books I have had the pleasure of reading (yes, pleasure; and no, Wren & Martin is not on the list), Woe Is I is right at the top.

This elegant, friendly, and witty bestseller, subtitled The Grammarphobe's Guide to Better English in Plain English, has taught me that learning never ends. More important, after reading up on author Patricia T. O'Conner's easy-to-understand explanations with easy-to-grasp examples, I now know...

1. None is not always singular.
None of Tyson's teeth were chipped is correct.

2. Both cactuses and cacti are correct.
O'Conner has this to say about other nouns of foreign origin:

How do you know whether to choose an Anglicised plural (like memorandums) or a foreign one (memoranda)? There's no single answer, unfortunately. A century ago, the foreign ending would have been preferred, but over the years we've given English plural endings to more and more foreign-derived words. And in common (rather than technical) usage, that trend is continuing. So don't assume that an exotic plural is more educated. Only ignorami would say they live in condominia.

What about the plural of octopus?

O'Conner writes:

Plurals can be singularly interesting. Take the octopus a remarkable creature, grammatically as well as biologically. Octopus is from the Greek and means "eight-footed". The original plural was octopodes, Anglicised over the years to octopuses. Along the way, someone substituted the Latin ending pi for the Greek podes and came up with the polyglot octopi. Though it's etymologically illegitimate, octopi is now so common that dictionaries list it as a second choice after octopuses. I'll stick to octopuses, thank you very much. Octopi is for suckers.

Look at the punchline in each of O'Conner's paragraphs above. Aren't they knockouts?


3. One way to make a noun possessive is to add 's; another way is to put of in front of it. You can also use both.

O'Conner tells us both a friend of Jake's and a friend of Jake are correct. She says there's nothing wrong with using the 's in addition to of: Brett is an old girlfriend of Jake's [or of Jake]. The choice is ours.

4. How to use the possessive with -ing words that act as nouns.

He resents me going is wrong. It should be He resents my going. But if you thought the former is correct, O'Conner has a few words of consolation for you. Don't beat up on yourself, she says. You're a member of a large and distinguished club. She then gives us a helpful tip:

To see why so many of us slip up, let's look at two similar examples:

1. He resents my departure.
2. He resents me departure.

I'll bet you didn't have any trouble with that one. Obviously, number 1 is correct. Departure is a noun (a thing), and when it is modified by pronoun (a word that stands in for a noun), the pronoun has to be a possessive: my, his, her, your, and so on.

Now look again at the first set of examples:

1. He resents my going.
2. He resents me going.

If you still feel like picking number 2, it's because -ing words are chameleons. They come from verbs — go, in the case of going — and usually act like verbs. But every once in a while they step out of character and take on the role of nouns. For all intents and purposes they may as well be nouns; in this case, going may as well be the noun departure.

I absolutely love this no-fuss, no-nonsense approach to teaching grammar.

O'Conner gives us more on the subject of -ing words because how do we figure out whether an -ing word is acting like a verb or like a noun?

Here's a hint: If you can substitute a noun for the -ing word departure in place of going, for example, or habit for smoking then treat it like a noun. That means making the word in front a possessive (my, not me): He can't stand my smoking. 

5. How to decide whether a verb that goes with a phrase like one of the, one of those should be singular or plural. 

The answer in a nutshell.

If a that or a who comes before the verb, it's plural: He's one of the authors who say it best.

If not, it's singular: One of the authors says it best. 

And, again, an explanation that helps us to understand these rules:

In the first example, one is not the subject of the verb say. The actual subject is who, which is plural because it refers to authors. In the second example, the subject really is one. If you don't trust me, just turn the sentences around in your mind and you'll end up with the correct verbs: Of the authors who say it best, he is one. Of the authors, one says it best.

I have only provided five examples of what I've learnt from reading Woe Is I (read the author's preface to know the origin of the title). There is more, much more to digest and to appreciate and to feel good about. Get your own copy now and never again be a grammar goof.

How PSY and "Gangnam Style" conquered the world

If the Economist, that most cerebral of magazines, sees fit to devote space to Korean pop music and the antics of superstar PSY, that surely means K-pop has arrived.

PSY (also known as Park Jae-sang), the Economist writes, is having the time of his life:

On August 12th at a stadium in Seoul, the rap star’s concert felt like the only party in town. He entertained 30,000 fans for almost four hours. And this veteran of the South Korean charts has suddenly become popular in the West, since the video for his song “Gangnam Style”, in which he rides an imaginary horse around a posh part of Seoul, went viral on YouTube. The track even hit number one on the iTunes dance chart in Finland.

"Gangnam Style" is getting a lot of play on Facebook these days. Want to know why? Check out the YouTube video:


And read up on why K-pop is turning into an export success: "South Korea’s music industry: Top of the K-pops"

Tuesday, September 4, 2012

One of my all-time favourite books...

...reviewed by my all-time favourite blogger (who is a self-described interestingness hunter-gatherer and curious mind at large): "How to Read Like a Writer".


  • A copy of Reading Like a Writer has been placed in the Commits library. As youngsters like to say, Enjoy.