
2. As used in a story in The Week dated November 29, 2015:
This blog is primarily for media aspirants as well as young journalists. My aim is to provide links to articles that will enhance their understanding of the media and help them to improve their writing skills, broaden their horizons, and expand their worldview. My hope is that The Reading Room will also help them to become good media professionals.
My father walks down every day to visit my brother and I.
![]() |
RUKMINI CALLIMACHI |
We who lived in concentration camps can remember the men who walked through the huts comforting others, giving away their last piece of bread. They may have been few in number, but they offer sufficient proof that everything can be taken from a man but one thing: the last of the human freedoms — to choose one's attitude in any given set of circumstances, to choose one's way.
And so it is both strange and remarkable to me that — among some dozens of books I have authored — precisely this one, which I had intended to be published anonymously so that it could never build up any reputation on the part of the author, did become a success. Again and again I therefore admonish my students:
"Don't aim at success — the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side-effect of one's personal dedication to a cause greater than oneself or as the by-product of one's surrender to a person other than oneself. Happiness must happen, and the same holds for success: you have to let it happen by not caring about it. I want you to listen to what your conscience commands you to do and go on to carry it out to the best of your knowledge. Then you will live to see that in the long run — in the long run, I say! — success will follow you precisely because you had forgotten to think of it."
Message From Customer Service |
![]() |
THE ITEM THAT ARAMEX FAILED TO DELIVER. |
The ten categories at the Ibda'a awards (Ibda'a means 'creativity in the Arabic language) were print journalism, print advertising, radio feature, television documentary, television advertising, animation, graphic design, analogue photography, digital photography and film feature, and students from many countries sent entries, including the US, Egypt, the UAE, South Africa, the UK, etc.
Sometimes reading the book feels like being trapped in a particularly dull town hall meeting — as on the pages that bullet-point Hillary’s accomplishments as secretary of state or the achievements of the Clinton Foundation: “More than 33,500 tons of greenhouse gas emissions have been reduced annually,” etc., etc. Sometimes it reads like a generic ad designed to introduce a political newbie: Hillary is “a woman with a steadfast commitment to public service, a clear political vision and a deep well of personal integrity.” Or the version that might fit on a bumper sticker: “America is so ready for Hillary,” because “she is so ready to lead.”
There are wonderful things about having a body, too, obviously — it’s just that these things are much harder to feel and appreciate in real time. Rather like certain kinds of rare, peak-type sensuous epiphanies (“I’m so glad I have eyes to see this sunrise!” etc.), great athletes seem to catalyze our awareness of how glorious it is to touch and perceive, move through space, interact with matter.
Entries for the Ibda’a Awards, named after the Arabic word for creativity, were submitted by students from many countries, including the US, the UK, South Africa, Egypt and the UAE. The 10 categories this year were print journalism, print advertising, radio feature, television documentary, television advertising, animation, graphic design, analogue photography, digital photography and film feature.
“The main problem is that some people in our city are Taliban and some are local police,” said Sighbatullah, 25, an agronomy lecturer at Kunduz University, who like many Afghans uses just one name.
It wasn’t his first broken condom, so Rafael didn’t worry. But three weeks later, the man he’d met in a bar called to say that he had “probably been exposed” to H.I.V.Rafael, a muscular, affable 43-year-old, went to a clinic and within 45 minutes learned he was infected. Although it was already closing time, a counselor saw him immediately and offered him a doctor’s appointment the next day.At Ward 86, the famous H.I.V. unit at San Francisco General Hospital, the doctor handed him pills for five days and a prescription for more. Because he was between jobs, she introduced him to a counselor who helped him file for public health insurance covering his $30,000-a-year treatment.“They were very reassuring and very helpful,” said Rafael, who, like several other men interviewed for this article, spoke on condition that only his first name be used to protect his privacy. “They gave me the beautiful opportunity to just concentrate on my health.”
It wasn’t his first broken condom, so Rafael, who, like several other men interviewed for this article, spoke on condition that only his first name be used to protect his privacy, didn’t worry. But three weeks later, the man he’d met in a bar called to say that he had “probably been exposed” to H.I.V.
(THE CHAPTER IS TITLED "UDNA AATA HAI? DO YOU KNOW HOW TO FLY?")
It was in the early 2000s that Ogilvy's Thought Leader, Madhukar Sabnavis, and his team, along with the Asian Paints marketing team, came to me with a new insight. They said that the focus of the consumer is on pride in their house, and paint is only an expression of that. This ground reality gave me the licence to fly when I wrote, 'Har ghar kuch kehta hai' (Every home has something to say).
I still remember having written that emotional piece on my pad — one shot, no change of word or punctuation. I read it to myself and cried.
I called up the clients, K.B.S. Anand and Amit Singhal, and said, 'Drop everything you're doing and come straight to my office.'
They arrived within an hour. I read out that piece. And this time all three of us cried. We knew we were about to take a flight together.
![]() |
SACHIN TENDULKAR SPEAKS AT THE LAUNCH OF PANDEYMONIUM; AMITABH BACHCHAN, WHO HAS WORKED CLOSELY WITH PIYUSH PANDEY, HAS WRITTEN THE FOREWORD. |