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Wednesday, April 27, 2011

An incredible lesson in portrait photography

What must it be like to take photographs of some of the individuals named by Time magazine as "The world's most influential people"?

What should the photographer keep in mind when asked to take, sorry, make a picture of, for instance, Amy Chua, the widely reviled and grudgingly admired author of a tough-love parenting memoir? Chua's book is titled Battle Hymn of the Tiger Mother. Well, Martin Schoeller decided to take the tiger metaphor literally:

AMY CHUA AT HOME. PHOTO-MONTAGE BY MARTIN SCHOELLER FOR TIME.

Schoeller explains, in a video on the Time website, how he dealt with the challenge of shooting with live tigers. "It was quite intimidating to be sitting in front of a tiger three feet away from you, looking at you," he says.

The video includes details of two other shoots: in Cairo with Wael Ghonim, the Google executive who "launched" the Egyptian revolution, and in Chicago with Grant Achatz, a chef who's revolutionising the restaurant trade.

For some fascinating insights into portrait photography, watch the Martin Schoeller video here: "Photographer Martin Schoeller's TIME 100 Journey".

PS: Any guesses why Time labelled the photograph a "photo-montage"?

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