tag:blogger.com,1999:blog-2392447257612709913.post3590410730868917848..comments2024-03-28T10:58:05.404+05:30Comments on THE READING ROOM: What it means to be a radio professionalRamesh Prabhuhttp://www.blogger.com/profile/16678034444539598327noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2392447257612709913.post-56486383001679530452011-11-03T16:03:32.921+05:302011-11-03T16:03:32.921+05:30Radio is such a fascinating medium to work with! I...Radio is such a fascinating medium to work with! It stretches the limits of your creativity as you have to work with audio only. And trust me that's an exciting challenge! <br /><br />Someone who wants to be an RJ, needs to be 90% show producer + 10% jock. Which means apart from essentials like planning your show, groundwork for the content, flow etc., it is important to be yourself on air. <br /><br />Yes, music is the king but an RJ makes the difference to the listening experience of the audience. The persona of the RJ and packaging the content enhances the flavour of the show. Every RJ has a unique persona, a sobriquet, and positioning that differentiates from the competitor. <br /><br />Private FM radio stations in India are based on the Contemporary Hit Radio (CHR) format. That means we play the most popular and recurrent songs from movies of recent years. Over the years, to offer a bouquet to the listeners, Retro shows in different time bands were introduced. <br /><br />To clarify, Radio Mirchi does not identify with giving "spicy stuff". The station is known for great music, fun and entertainment. The tagline "It's Hot" comes from its positioning - India's hottest radio station. That means the hottest music, hottest celebs, hot topics and all that's contemporary. <br /><br />All in all, nothing compares to the feeling when you see people listening to your creation in their homes, cars, malls, buses/autos!Ranjinihttps://www.blogger.com/profile/07671357729399908801noreply@blogger.comtag:blogger.com,1999:blog-2392447257612709913.post-34029725067616531772011-11-01T15:41:09.960+05:302011-11-01T15:41:09.960+05:30Thanks a lot for sharing the entire processing of ...Thanks a lot for sharing the entire processing of a radio station. I have always been very keen to know how it all happens systematically. I love listening to FM, so i wanted to know the real picture, of what the making of it is like.<br /><br />I was waiting to attend ma'am class for this, now i know a part of it because of your article! :)Sohini Guharoyhttps://www.blogger.com/profile/02045631102883610343noreply@blogger.com