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Thursday, January 29, 2015

An enlightening — and refreshing — piece in Brand Equity on what young people can teach their elders in the business

And it comes with a well-written and lively introduction, too.

Here's a sample:

"...whoever said the millennial is fickle or needs constant validation and expects 'Look maa, I drew within the line!' to be followed by a treat and a cuddle or that they are as loyal as a mercenary is nucking futs."


Read the article, by Delshad Irani, in its entirety here: "Back To School: What ad veterans have learnt from the younger lot".

What a contrast it is to an earlier post on this blog: "What's with the attitude, Gen-Y?"

Your feedback on both pieces is welcome.

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