Here, in an interview published in Mint today, are Huffington's responses to two questions that will be at the top of the minds of journalists as well as media aspirants:
- Is digital journalism profitable?
Also, advertisers or brands which are slow (to adopt digital media) are realising that more and more people are not just consuming news but also participating themselves through their own stories online. So, digital spending cannot be an afterthought. It has to be at the forefront of their agenda.
|ARIANNA HUFFINGTON PHOTOGRAPHED IN NEW DELHI|
- What kind of journalism will Huff Post do in India?
All the areas we cover relentlessly across the world, we are going to cover here as well, including violence against women, gay rights...
It is interesting to see that a lot of the old beliefs of journalism are being stood on their heads. Like the term: “If it bleeds, it leads.” Put bad news, mayhem on the front page and traffic will follow. Now we are seeing that in fact, people like to share good news as a lot of traffic comes from sharing and social. I want to share examples of human ingenuity, compassion, and creativity. And that is what has been at the heart of what Huff has been doing from the beginning.
READ THE INTERVIEW IN ITS ENTIRETY HERE: "Our business model in India will be advertising supported: Arianna Huffington"
- Photo courtesy: Mint/Pradeep Gaur
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