|ALL DRESSED UP FOR THE "COMPANY CREDENTIALS" FILM SHOOT FOR THE AD PITCH: NATASHA REGO, NEETHU GEORGE, PRAJNA G.R., SAUMYA IYER, AKHILA DAMODARAN, AND RISA MONICA KHARMUTEE. WATCH THE "COMPANY CREDENTIALS" FILM HERE.|
The day we picked the chit that revealed our topic for the Ad Pitch, we were very disappointed. To us, it was a very “boring” topic: “You get the government you deserve. Vote”. It was immediately apparent that we had long days of research ahead of us.
|TAKING A BREAK TO CHECK OUT THE SIGHTS IN KODAGU.|
|STILL IN KODAGU, HOPPING ON TO A PARKED TRUCK AFTER A LONG DAY'S WORK.|
|THE JUDGES PAY RAPT ATTENTION TO THE AD PITCHES AND TO THE "COLLATERAL".|
|"IOTA" WAITING TO HEAR WHAT THE JUDGES HAD TO SAY... IT WAS ALL GOOD.|
The first team to be called was “Pointed Curves” with the topic: “Have sex. Responsibly.” Their pitch had many elements that ours didn’t. We watched, and shivered with fear, as they presented their plans for consumer contact and merchandise. We, on the other hand, hadn’t gone past the basics. Had we not done enough work? At the end of the presentation, though, the judges identified the loopholes in the pitch and picked on them. The group was grilled. The judges were brutal. We watched helplessly.
- Read Bilal Hasan's report on the Ad Pitch (and the PR Pitch) here: "PITCH PERFECT".
- ADDITIONAL READING: "What creative advertising really means" (a series by Commits alumni)