Read all about it on sans serif, the blog published by Outlook editor Krishna Prasad: "A new paper in India’s most crowded market".
- “The new paper will be a quality paper for
quality young audience, and Bangalore is that kind of a market, evident
from our online market. Our largest base for online readers is in
~ Shekhar Gupta on why Bangalore was chosen as the National Standard's launch-pad in the South (read Gupta's interview in Business Standard here)