- Look up the definition of an unfamiliar word and be sure you understand the meaning before you use it.
- Search a thesaurus or a synonym finder for the precise meaning, taking care to notice the different connotations of similar words.
- Keep your writing clear and coherent, and avoid pretentious or overly formal language.
- Select the strongest nouns and verbs before you select adjectives and adverbs.
- Seek opportunities to use repetition for rhetorical effect while, at the same time, you watch for careless redundancy.
- Read your draft aloud to help you refine grammar and usage. If something doesn’t sound right to you, it probably doesn’t read right to your audience, either.
- Ask someone else to read your writing and critique it.
Also read Mark Nichol's recent post: "Does Good Writing Matter?"
- ADDITIONAL READING:
"Want To Be Taken Seriously? Become a Better Writer"