I was hooked by Plotnik's electrifying opening line:
All we writers crave is to charge into the resistant, overloaded brain of a reader and shoot forked lightning through every last dendrite.
Who can resist such a creative intro? Who can hold off the urge to read the next line and the next paragraph and all the paragraphs that follow? Not me. And, I hope, not you either. Especially if you want to be engaged, entertained, and enlightened. And definitely if you want to be a good writer.
Here are the points Plotnik is emphasising:
2. Supercharged verbs.
3. High performance modifiers.
4. Fresh intensifiers.
5. Sound words.
6. Surprise images.
8. Street beat.
9. Big nature.
10. Tough talk / Irreverence.
12. Torque through intensity.
And here is his post in its entirety with all these points explained in detail, with examples: "Twelve Non-Negotiable Elements of Force in Writing". Have a ball!