a brief, striking remark or statement excerpted from an audiotape or videotape for insertion in a broadcast news story.
And this is what byte means:
noun Computers1. adjacent bits, usually eight, processed by a computer as a unit.2. the combination of bits used to represent a particular letter, number, or special character.
So how did NDTV air this graphic today with "BYTE of the DAY" leaping out at you from the screen?
|IT'S STRANGE THAT NDTV DOESN'T KNOW THE DIFFERENCE BETWEEN "BYTE" AND "BITE".|
Subsequently I wrote to the NDTV bureau chief in Bangalore, Darius Taraporvala; the news editor of CNN-IBN in New Delhi, Dipika Kaura; and also Imran Qureshi, the Bangalore bureau chief of Aaj Tak and Headlines Today to ask about the house style rule on byte vs bite.
To me 'byte' is computer terminology, and 'soundbite' refers to the reactions we get in the field.
This is what Kaura had to say in her e-mail:
Should be bite — that’s how the Oxford dictionary defines it. But it's more a matter of nomenclature. We’ve shifted to SOT — Sound on Tape. That at least is clearly defined.
Imran Qureshi also wrote to say that it should be "bite" and not "byte".
Byte is the language of computers.