Thursday, November 10, 2011

A Justin Bieber in the making?

She is supposed to be THE YouTube sensation of India. Shraddha Sharma is her name and, according to a story in Mint Lounge on September 17, her YouTube channel had more subscribers than John Abraham's.


In the profile, written by Anindita Ghose, we learn that Shraddha, "savvy songstress, YouTube phenomenon and Facebook celebrity", is a 15-year-old schoolgirl who lives in Dehradun and has never travelled beyond New Delhi.

How did Shraddha get her start?

A little before midnight on 30 April, Shraddha Sharma uploaded a YouTube video of her singing, with a guitar accompaniment, a teary song of separation dedicated to “a special friend who was leaving her forever”. It was recorded on her parents’ living room sofa. She sang Rahat Fateh Ali Khan’s Mein Tenu Samjhawan from the Punjabi movie Virsa.

Five videos and 16 weeks later, in the third week of August, Shraddha’s YouTube channel, Shraddharockin, became the highest subscribed channel in India.

Shades of Justin Bieber! Back in May last year, The Reading Room had published a post based on Time magazine's article on how the internet had turned a 16-year-old into a pop phenom. And now here's an Indian teen rocking the internet charts.

Read the Shraddha Sharma profile here and the Justin Bieber post here.
  • Photo courtesy: Mint Lounge

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