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Thursday, June 23, 2011

A tribute to the god of advertising

Today is the 100th birth anniversary of David Ogilvy.

Writing in Mint, Abhilasha Ojha and Anushree Chandran say the man who changed the advertising landscape around the world continues to inspire many in the industry.
Ogilvy, who famously declared that “every word in the copy must count,” died in 1999 at age 88 after a prolonged illness. O&M, the company he founded in 1948, is running a global campaign on Twitter inviting people to answer the question: What inspires you?

And that’s just a prelude to the red carpet roll-out at this year’s Cannes Lions International Festival of Creativity, an annual event for the advertising fraternity held in France.

The longest red carpet will go along the entire length of the Croisette (one of the main roads in Cannes) today, leading to a giant billboard outside the event’s main venue that will state: “On this day, 100 years ago, David was born to inspire.”

Read the article in its entirety and take a look at some of Ogilvy's legendary ad campaigns here: "Making every word count".